# Pub-Finding Apps Bulmers Cider Augmented Reality iPhone App Locates Your Next Brew By leewashington | Published 2010-09-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality References: [itunes.apple](http://itunes.apple.com/gb/app/bulmers-cider-finder-app/id381536515?mt=8) & [itunes.apple](http://itunes.apple.com/gb/app/bulmers-cider-finder-app/id381536515?mt=8) Brands are increasingly using augmented reality to provide useful tools to their consumers. In this case, Bulmers Cider has released a free [iPhone](https://www.trendhunter.com/trends/ar-app-for-iphone) app that uses augmented reality and GPS to help the user locate the [nearest pub garden](https://www.trendhunter.com/trends/nightlife-finders). The Bulmers Cider augmented reality iPhone app is an effective way of uniting the Irish cider brand with the spirit of the British summertime. **Implications** - It's very useful for tourists who are unfamiliar with the cities they are in, or for thirsty party people who may be disoriented. This innovative app will definitely impress your dates; you'll seem like a pub-navigating pro! It's also useful for hunting down your favorite brew if you're a beer connesieur. Download this app for guzzling good times. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 10% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Increased Use of Augmented Reality:** Brands are utilizing augmented reality to provide useful tools, such as the Bulmers Cider app, to enhance consumer experiences. - **Location-based Apps:** The Bulmers Cider app uses GPS technology to help users locate the nearest pub garden, highlighting the growing trend of location-based apps. - **Brands and AR Integration:** More brands are integrating augmented reality into their marketing strategies, as seen with Bulmers Cider app. ### Who This Affects Most - **Alcohol and Beverage:** The Bulmers Cider app showcases how the alcohol industry can leverage augmented reality to engage consumers and enhance their drinking experiences. - **Hospitality and Tourism:** The augmented reality app can be a valuable tool for tourists and party-goers, aiding them in locating pubs and enhancing their overall experience in new cities. - **Mobile App Development:** The development and success of the Bulmers Cider app highlights the opportunities in the mobile app industry, particularly in creating innovative location-based applications. ## Related on Trend Hunter - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [Spirit Exploration Apps](https://www.trendhunter.com/trends/ny-distillery-trails-app.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md)