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# Interactive Gaming Promo Campaigns
This Marketing Campaign Makes Use of Augmented Reality Shooters

By Rahul Kalvapalle | Published 2014-03-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-shooter
References: [pr-inside](http://www.pr-inside.com/augmented-pixels-releases-maxikoltuk-an-r3975838.htm) & [augmentedpixels](http://augmentedpixels.com/maxikoltuk-augmented-reality-game-for-promo-campaigns-at-cinemas/)

MaxiKoltuk is an augmented reality shooter game created by Turkish marketing agency Empati Reklam for Isbank, Turkey's biggest financial institution. The game aims to promote the special edition MaxiPara [prepaid cards](https://www.trendhunter.com/trends/The-Lost-Wallet-Board) used at movie theatres around the country.

The game itself is an augmented reality shooter that movie-goers can play before the movie starts. The aim of the game is to save three vulnerable characters -- a panda, a child and a grandmother -- from the clutches of villains. Users who win enough points are eligible to enjoy free popcorn at the theaters.

The game includes built-in analytics software that provides detailed data about user activity and related campaign performance -- sorted according to time and locations -- to provide maximum information to the card's marketers.

Augmented reality games are becoming increasingly popular in marketing campaigns, as people in public places seem keen to enjoy an immersive gaming experience.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 34% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Augmented Reality Gaming:** Augmented reality gaming is becoming increasingly popular in marketing campaigns.
- **Marketing Analytics:** The use of built-in analytics software in the MaxiKoltuk game provides detailed data about user activity and related campaign performance.
- **Promotion Through Gaming:** Promotion of the special edition MaxiPara prepaid cards was done through an interactive augmented reality shooter game at movie theaters.

### Where This Applies

- **Financial Services:** Isbank, Turkey's biggest financial institution, used an augmented reality shooter game to promote its special edition MaxiPara prepaid cards used at movie theaters.
- **Entertainment:** The MaxiKoltuk game aims to entertain movie-goers and promote the special edition MaxiPara prepaid cards used at movie theaters.
- **Gaming:** The use of augmented reality shooters in marketing campaigns presents new opportunities for gaming companies to create interactive advertising experiences.

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