# AR Fragrance Mirrors Mugler's Augmented Reality Mirrors Convey the Essence of Scent By Laura McQuarrie | Published 2023-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-mirrors References: [adweek](https://www.adweek.com/brand-marketing/muglers-ar-mirror-turns-you-into-a-constellation/) To promote its newest fragrance, [Mugler](https://www.trendhunter.com/trends/mugler-alien-extraintense) worked with award-winning international tech studio [FFFACE.ME](https://www.trendhunter.com/trends/ar-mirror-fffaceme) to create augmented reality mirrors that turn passersby into constellations. For the launch of the Mugler Angel Elixir perfume, the luxury French brand set up a trio of installations across France and Germany: two in malls and one in an airport. In front of the AR mirror, visitors get to see themselves on a screen with a constellation overlayed atop their likeness once they have virtually spritzed themselves with Mugler Angel Elixir. By enabling personalized and immersive interactions, these augmented reality mirrors enhance engagement and provide a playful avenue for consumers to experience the brand. And thanks to this technology, brands can now convey the essence of a fragrance through immersive experiences that transcend the limitations of scent alone. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 94% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Augmented Reality Fragrance Mirrors:** This trend presents an opportunity for luxury brands to create personalized and immersive experiences that transcend the limitations of scent alone. - **Virtual Try-on Technology:** This trend provides an opportunity for beauty and fashion industries to offer customers an engaging and accessible way to try on products and enhance the customer experience. - **Interactive Retail Installations:** This trend presents an opportunity for retail and marketing industries to create unique in-store experiences that attract and retain customers. ### Who This Affects Most - **Luxury Fragrance:** Augmented reality mirrors allow luxury fragrance brands to enhance customer engagement through personalized and immersive experiences. - **Beauty:** Virtual try-on technology presents an opportunity for the beauty industry to offer customers innovative and accessible ways to try on makeup and other beauty products. - **Retail:** Interactive installations provide an opportunity for retailers to create unique in-store experiences that attract and retain customers. ## Related on Trend Hunter - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Metaverse Fragrance Experiences](https://www.trendhunter.com/trends/armani-beauty-fragrance.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AR Fragrance Campaigns](https://www.trendhunter.com/trends/ar-fragrance-campaign.md)