# AR Infrastructure Lenses This Augmented Reality Lens Reveals Innovation Everywhere in NYC By Laura McQuarrie | Published 2023-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-lens References: [nysci.org](https://nysci.org/) & [click.snapchat](https://click.snapchat.com/aVHG?af_xp=custom&pid=Verizon&c=nysci_email&is_retargeting=true&af_dp=snapchat%3A%2F%2Funlock%2F%3Ftype%3DSNAPCODE%26uuid%3D7ff4fadcede64ff797a06cdfd94bdaac%26metadata%3D01&purpose=verizon&af_force_deeplink=true&sid=ca3d3fe374fe4aa18fe6a7df07e817a6)  Urban dwellers often remain unaware of the vast amount of technology that keeps their city functioning seamlessly on a daily basis—and in an effort to remedy this, [Snapchat](https://www.trendhunter.com/trends/imagine-lens) introduced an augmented reality lens that enables people to engage and connect with these innovations in a more interactive and immersive manner. For this project, The New York Hall of Science teamed up with [Verizon](https://www.trendhunter.com/trends/snapchats-holiday-market) and Snap to create Science City Explorers to inform people about the science behind common objects. With the AR filter, people can point their mobile cameras at often-overlooked infrastructure in NYC to gain a new appreciation for everything from stop signs to fire hydrants. The Science City Explorers Snapchat lens uses machine learning to recognize common objects from New York City’s infrastructure and reveal behind-the-scenes technology. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 73% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Technology:** The use of AR technology to engage and connect urban dwellers with the infrastructural innovations in cities. - **Interactive and Immersive Experiences:** Creating AR experiences that allow people to interact with and gain a new appreciation for everyday objects. - **Machine Learning in AR:** Utilizing machine learning to recognize and reveal the hidden technology behind common objects in cities. ### Where This Applies - **Technology:** Developing AR infrastructure solutions to enhance urban dwellers' understanding and engagement with their city. - **Education:** Using AR technology to educate people about the science and technology that powers city infrastructure. - **Communications:** Partnering with AR platforms to create interactive experiences that showcase the behind-the-scenes technology of urban infrastructure. ## Related on Trend Hunter - [World Landmark AR Overlays](https://www.trendhunter.com/trends/custom-landmarkers.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Moon Scanner AR Lenses](https://www.trendhunter.com/trends/xbox-and-snapchat.md) - [AI-Powered Social AR Apps](https://www.trendhunter.com/trends/snap-lens-studio.md) - [Social Media-Integrated AI Lenses](https://www.trendhunter.com/trends/chatgpt-3.md) - [AR-Enabled Fast Food Experiences](https://www.trendhunter.com/trends/snap-shack.md) - [AR-Powered Library Experiences](https://www.trendhunter.com/trends/national-library-board-of-singapore.md) - [Triangle-Hunting AR Lenses](https://www.trendhunter.com/trends/triangle-tracker.md)