# Augmented Helipads Doritos Creates Humongous Augmented Reality Pad By Brian G Randles | Published 2010-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-helicopter-pad References: [notcot.org](http://www.notcot.org/post/28769/) & [popsop](http://popsop.com/32690) Augmented reality is absolutely everywhere right now. From tattoos to t-shirts, augmented reality is just taking over. I wonder what it will be like when people from the future are looking at all of these square spaces and wondering what the hell was so special. That'll be funny. Anyway, check out the [Doritos](https://www.trendhunter.com/trends/triangle-tracker) video featuring the largest [augmented reality pad](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) ever. Doritos put a huge AR code on the pad so that, when flying over it in a helicopter, their version of Godzilla would be seen on a laptop. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality:** Disruptive innovation opportunities in creating interactive experiences and enhancing real-world environments. - **Large-scale Augmented Reality:** Disruptive innovation opportunities in creating immersive experiences on massive surfaces and enhancing brand visibility. - **Interactive Advertising:** Disruptive innovation opportunities in engaging consumers through interactive augmented reality experiences. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities in incorporating augmented reality into marketing campaigns for enhanced consumer engagement. - **Entertainment:** Disruptive innovation opportunities in creating large-scale immersive experiences using augmented reality in amusement parks or entertainment venues. - **Tourism:** Disruptive innovation opportunities in offering augmented reality experiences at tourist destinations for enhanced visitor engagement and information delivery. ## Related on Trend Hunter - [Triangle-Hunting AR Lenses](https://www.trendhunter.com/trends/triangle-tracker.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Record-Breaking Cheese Pulls](https://www.trendhunter.com/trends/cheese-pull.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md)