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# Informative Text-Sharing Spectacles
The 'Glassup' Augmented Reality Glasses Add Text to Activities

By Laura McQuarrie | Published 2013-07-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-glasses
References: [gadgetsin](http://gadgetsin.com/glassup-augment-reality-smart-glasses.htm) & [indiegogo](http://www.indiegogo.com/projects/glassup-augmented-reality-glasses-that-display-messages-from-your-smartphone)

The 'GlassUp' augmented reality glasses are designed to rival the [Google](https://www.trendhunter.com/trends/google-ar-glasses) Glass. Two years ago, GlassUp CEO Francesco Giartosio found himself inundated with emails, texts and [Facebook](https://www.trendhunter.com/trends/xiaomi) status updates and set out to design a way to seamlessly receive these messages instantly with more convenience.

GlassUp resembles a normal pair of glasses, but they are packed with capabilities like being able to provide motorists with directions, add subtitles to foreign films viewed in theatres and provide detailed cooking instructions in the kitchen.

Unlike Google Glass, this pair of augmented reality glasses is "receive only," purely text-based and does not include any videos or pictures. To reduce strain, the information is provided much closer to the wearer's centre of vision. This pair of augmented reality glasses is set to rival Google Glass at half the price.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 85% | Activity: 96% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Text-based Augmented Reality:** This trend creates an opportunity to develop affordable, text-based AR glasses that offer useful functionalities such as directions and instructions.
- **Seamless Communication Wearables:** The rise of wearable devices with capabilities that simplify communication processes is opening possibilities for innovation in communication technology.
- **AR Glasses for Specific Activities:** Developing AR glasses tailored to specific activities, such as cooking or movie-watching, can provide unique and convenient features for users.

### Who This Affects Most

- **Consumer Electronics:** The consumer electronics industry can leverage this trend to introduce affordable and specialized AR glasses for consumers.
- **Healthcare:** AR glasses with text-based functionalities have potential applications in healthcare for providing doctors and patients with real-time information and assistance.
- **Transportation:** Wearable devices with AR capabilities such as providing directions can revolutionize the transportation industry and open opportunities for innovation in navigation technology.

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