# Visceral Online Runways The World's First Augmented Reality Fashion Show Debuts On the Internet By Omar Yusuf | Published 2011-08-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-fashion-show References: [trendpool](http://www.trendpool.com/augmented-reality-fashion-show-for-interactive-seasonal-lineup/) & [theatreproducts.co.jp](http://www.theatreproducts.co.jp/) After Theater Products was forced to cancel their fashion presentation due to the Tohoku earthquake and tsunami, the design studio teamed up with the digital artists at AR Sankyodai to create the world's first augmented reality fashion show. Called the Housing Collection, the show first required audience members to download and print out a poster sheet that contains the layout of a modern house. By pointing your webcam at the simple sheet, the augmented reality fashion show will play out on your screen! A miniature woman will climb from her virtual bed, dress herself and showcase the collection's outfits while conducting everyday household tasks. The Housing Collection introduces an intriguing alternative to those who can't attend the high-social events of [runway premieres](https://www.trendhunter.com/trends/endless-runway). Why not just watch the show at home and in 3D? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Fashion Shows:** The rise of augmented reality fashion shows presents opportunities to create immersive and interactive experiences for remote audiences. - **At-home Runway Experiences:** The at-home runway experience trend allows fashion enthusiasts to participate in fashion shows from the comfort of their own homes, opening up new possibilities for engagement and accessibility. - **Virtual Fashion Performers:** The use of virtual fashion performers in augmented reality fashion shows offers innovative opportunities to showcase collections and create unique brand experiences. ### Sectors Adopting This - **Fashion:** The fashion industry can explore how to integrate augmented reality technology into runway shows to reach a wider audience and enhance the fashion show experience. - **Technology:** The technology industry can develop augmented reality platforms and tools specifically for fashion shows, opening up an entirely new market segment for immersive experiences. - **Entertainment:** The entertainment industry can leverage augmented reality fashion shows to create engaging and interactive content for viewers, revolutionizing the way fashion events are consumed and enjoyed. ## Related on Trend Hunter - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md)