# Immersive Martian Experiences This Augmented Reality Experience Comprises a Guided Tour of Mars By Rahul Kalvapalle | Published 2016-09-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-experiences References: [newatlas](http://newatlas.com/destination-mars/45509/) & [media.kennedyspacecenter](http://media.kennedyspacecenter.com/kennedy/news/take-walk-on-mars-at-kennedy-space-center-visitor-complex-new-destination-mars-experience.htm) The Kennedy Space Center is offering a grandiose new augmented reality experience that makes use of [Microsoft](https://www.trendhunter.com/trends/enklu) [HoloLens](https://www.trendhunter.com/trends/xar) technology to immerse guests in a spellbinding tour of different parts of Mars. Inspired by a collaboration between [NASA's](https://www.trendhunter.com/trends/space-gate) Jet Propulsion Laboratory and Microsoft, 'Destination: Mars' puts users inside a virtual and three-dimensional Martian environment put together by making use of images captured by the Curiosity rover on Mars' surface. This augmented reality experience takes the form of a guided tour, with the guides being none another than NASA scientist and Curiosity rover operator Erisa Hines and famous astronaut Buzz Aldrin. The 'Destination: Mars' experience is set to run until January 2017, and is available for a price of $50. It's quite possibly the best example there is of augmented reality being harnessed for the purposes of both education and entertainment. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Augmented Reality Experiences:** Using technologies like Microsoft HoloLens to create immersive virtual environments and guided tours. - **Space Tourism:** Offering consumers the opportunity to explore and experience outer space through augmented reality. - **Collaborations with NASA:** Partnering with NASA to develop innovative and educational augmented reality experiences. ### Who This Affects Most - **Tourism and Travel:** Creating unique and interactive augmented reality experiences for tourists and travelers. - **Education and Entertainment:** Incorporating augmented reality into educational programs and entertainment attractions. - **Technology and Aerospace:** Developing cutting-edge augmented reality technologies in collaboration with NASA for aerospace applications. ## Related on Trend Hunter - [High-Fidelity Space Voyages](https://www.trendhunter.com/trends/interstellar-arc.md) - [Educational Martian Metaverse](https://www.trendhunter.com/trends/mission-mars.md) - [AR Astronomy Tools](https://www.trendhunter.com/trends/space-gate.md) - [Space Exploration Experiences](https://www.trendhunter.com/trends/space-center-houston.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [AR Space Agency Apps](https://www.trendhunter.com/trends/ar-nasa-app.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Space Exploration Hotel Experiences](https://www.trendhunter.com/trends/uplift-aerospace.md) - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md)