# Cinematic AR Stunts FOX Spain's Augmented Reality Experience Wows TV Fans By Laura McQuarrie | Published 2014-12-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-experience References: [youtube](https://www.youtube.com/watch?v=Bj-RbEurkBE) & [twitter](https://twitter.com/foxtves) To promote wildly popular TV shows like [Marvel’s](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) Agents of S.H.I.E.L.D., Homeland, Sleepy Hollow and The Walking Dead, FOX Spain took the average [augmented reality experience](https://www.trendhunter.com/trends/lightweight-ar-glasses) to cinematic proportions. The unique experience was set up in downtown Madrid, where a [large crowd could gather](https://www.trendhunter.com/trends/highprofile-marketing-event) and see themselves before a large screen. Blending cinema with augmented reality technology, this unique experience let the average person star alongside their favorite actors and get involved in the action. TV characters would emerge from the crowd naturally on-screen, making it seem as though they were right there with you. In developing this project, FOX Spain worked with Wildbytes, describing that "The team developed a technique to analyze and extract the camera movements from the original shots, producing the same movements and cuts with the live cameras that captured the audience in real-time." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Cinematic AR Experiences:** Opportunities for brands to create immersive augmented reality experiences by blending cinema with AR technology. - **Crowd Engagement:** The use of large screens and live cameras to engage and involve a crowd in augmented reality experiences. - **Real-time Character Integration:** The development of techniques to seamlessly integrate TV characters into live footage, providing an interactive experience for viewers. ### Industries Being Reshaped - **Advertising and Marketing:** Advertising agencies can leverage cinematic AR experiences to create unique and memorable campaigns. - **Entertainment:** Film studios and TV networks can utilize crowd engagement techniques to enhance fan experiences and promote their shows. - **Technology:** AR technology companies can develop real-time character integration techniques to enhance the realism and interactivity of their products. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Mixed Reality Storytelling](https://www.trendhunter.com/trends/storytelling-xr.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md)