# Augmented Reality Earbuds Coachella Used Here Active Listening Helps Filter Sounds During Festival By Meghan Young | Published 2016-04-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-earbuds References: [fastcompany](http://www.fastcompany.com/3059147/startup-report/how-to-make-coachella-even-trippier-augmented-reality-earbuds/5) & [hereplus.me](https://www.hereplus.me/) Last year a set of augmented reality earbuds was announced to the world dubbed Hear Active Listening. Now, they have been put to use recently at the Coachella music festival. Two weekends packed with live music and even rowdier sounds of the crowd, there are a lot of visitors that require extra care when it comes to their hearing. Too much noise can be fairly painful. Through these augmented reality earbuds, they are able to achieve that extra attention. Yet another feature of these [hi-tech device](https://www.trendhunter.com/trends/hearing-wearables) is that it can make the music experience even better. If you're stuck at the very back of the crowd, you can amp them up in order to feel like you're right at the stage. Overall, it enhances the experience in various ways. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Earbuds for Enhanced Music Experience:** Opportunity for audio technology companies to develop advanced earbuds that use augmented reality to enhance the music listening experience. - **Customizable Noise Filtering with Augmented Reality Earbuds:** Opportunity for audio device manufacturers to create earbuds that use augmented reality to filter and customize surrounding noise for individual users. - **AR Earbuds for Hearing Protection at Festivals:** Opportunity for event organizers and audio companies to provide augmented reality earbuds as a solution for protecting festival-goers' hearing and improving their overall experience. ### Sectors Adopting This - **Audio Technology:** Disruptive innovation opportunity for audio technology companies to explore the potential of augmented reality in earbud devices. - **Consumer Electronics:** Opportunity for consumer electronics manufacturers to incorporate augmented reality technology into their earbuds to offer unique features and functionalities. - **Music Festivals and Events:** Opportunity for event organizers and audio companies to collaborate on providing augmented reality earbuds as a value-added service for festival attendees. ## Related on Trend Hunter - [Co-Branded Music Festival Earplugs](https://www.trendhunter.com/trends/loop-x-coachella-experience-2-earplugs.md) - [Semantic Hearing Headphones](https://www.trendhunter.com/trends/hearvana-ai.md) - [Music Festival-Branded Earplugs](https://www.trendhunter.com/trends/loop-x-tomorrowland-experience-2.md) - [AI-Powered Hearing Enhancers](https://www.trendhunter.com/trends/cheero-kikiyasu-hearing-amplifier.md) - [Lifestyle Open-Ear Earbuds](https://www.trendhunter.com/trends/jbl-openear.md) - [Open-Ear Audio Systems](https://www.trendhunter.com/trends/soundcore-aerofit-2-pro.md) - [Hearing Protection Earbuds](https://www.trendhunter.com/trends/hearhi-serena-super-anc-earbuds.md) - [Ambient Noise-Filtering Wireless Earphones](https://www.trendhunter.com/trends/noisefiltering-wireless-earphone.md) - [Open-Style Air Conduction Earbuds](https://www.trendhunter.com/trends/jbl-soundgear-sense.md)