# 5G-Powered Dresses EE Created a First-of-Its-Kind Augmented Reality Dress for the Red Carpet By Laura McQuarrie | Published 2020-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-dress References: [mobilemarketingmagazine](https://mobilemarketingmagazine.com/ee-to-debut-5g-powered-augmented-reality-dress-at-bafta-awards) & [ee](https://ee.co.uk/) For the upcoming [EE](https://www.trendhunter.com/trends/house-of-fibre) British Academy Film Awards 2020, EE will be debuting the world's first 5G-powered augmented reality dress live on the red carpet. The dress was created in collaboration with multi-disciplinary artist Richard Malone and it is notable not just for its high-tech features but also its sustainably sourced fabric made from ocean waste, recycled wool and factory waste. The hand-sewn dress is comprised of six layers and contains over 12 body-length wires and 18 sensor bulbs. On the night of the event, the dress will physically transform in real-time as TV presenter Maya Jama walks the red carpet. For those who are curious about the 5G-powered augmented reality dress that fuses physical and digital fashion, EE will be hosting livestreams on social media. Image Credit: EE ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 82% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Fashion:** The use of augmented reality in fashion opens up opportunities for immersive and interactive shopping experiences. - **Sustainable Fashion:** The creation of clothing using sustainably sourced materials presents disruptive innovation opportunities for the fashion industry to address environmental concerns. - **5G Technology:** The integration of 5G technology in fashion enables real-time transformations and enhanced connectivity, paving the way for new design possibilities. ### Where This Applies - **Fashion Retail:** Fashion retailers have the opportunity to incorporate augmented reality technology to create engaging and personalized shopping experiences for customers. - **Sustainable Materials:** The development and utilization of sustainable materials in various industries, including fashion, can drive innovation and help reduce the environmental impact. - **Telecommunications:** With the rise of 5G technology, telecommunication companies can explore partnerships and collaborations with fashion brands to pioneer new applications and services. ## Related on Trend Hunter - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Electromagnetic Shielding Apparel](https://www.trendhunter.com/trends/ohmni.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md)