# User-Focused Augmented Reality Companies Interaptix Augmented Reality Embraces Mixed Reality Tech By Kalin Ned | Published 2019-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-company References: [interaptix](http://interaptix.com/) As the digital ecosystem is expanding and technology is driving the experiences of tomorrow, an augmented reality company is key to developing cutting-edge software that can keep up with the nitty-gritty of the UX and UI. Interaptix is such a brand that sets its scope on "mixed reality, HCI, machine learning, and computer vision" to revolutionize user experience and "how people interact with the world and one another." Making its technology available for use in various industries, the augmented reality company builds core AR software that seeks to establish the balance between humans and technology. With an expanding business, Interaptix brings together a "growing team of experts in Engineering and HCI." The company's headquarters are located on Toronto's Harbor Front — an area of the city that has been quickly identified as a growing tech hub. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Mixed Reality Technology:** Interaptix is embracing mixed reality technology to enhance user experience and revolutionize how people interact with the world and one another, creating opportunities for disruptive innovation. - **Human-computer Interaction:** Interaptix is utilizing its expertise in HCI to create cutting-edge AR software that balances human and technological interactions, opening doors for disruptive innovation in this field. - **Computer Vision and Machine Learning:** Interaptix emphasizes the importance of computer vision and machine learning in its AR software to improve user experience, which creates opportunities for disruptive innovation in these areas. ### Where This Applies - **Technology:** Interaptix is a prime example of an augmented reality company that is creating innovative technology for various industries such as gaming and education, providing ample opportunities for disruptive innovation. - **User Experience Design:** Interaptix's focus on human-centered design and creating AR software that balances the needs of the users with technological advancement creates disruptive innovation opportunities in the field of UX design. - **Engineering:** Interaptix's engineering team is comprised of experts in their fields who are utilizing cutting-edge technology to create innovative AR software, providing opportunities for disruptive innovation in engineering. ## Related on Trend Hunter - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [Developer-Targeted AR Glasses](https://www.trendhunter.com/trends/xreal-air-2-ultra.md) - [AR-Powered Social Platforms](https://www.trendhunter.com/trends/mmita.md) - [AI-Powered Mixed Reality Apps](https://www.trendhunter.com/trends/kreativ.md) - [Augmented Reality Cleaning Innovation](https://www.trendhunter.com/trends/ar-check.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [XR Spatial Computing Platforms](https://www.trendhunter.com/trends/xr-spatial-computing-platform.md) - [Augmented Reality Entertainment Systems](https://www.trendhunter.com/trends/xreal-beam-pro.md) - [Metaverse App-Building Platforms](https://www.trendhunter.com/trends/appbuilding-platforms.md)