# Futuristic Auto Fixing BMW, Ford & GM Use Augmented Reality for Car Maintenance By Marissa Liu | Published 2009-09-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-car-maintenance References: [mediaite](http://www.mediaite.com/columnists/my-reality-is-better-than-yours/) & [bmw](http://www.bmw.com/com/en/owners/service/augmented_reality_introduction_1.html) [BMW](https://www.trendhunter.com/trends/i-vision-dee) is working to create augmented reality maintenance tutorials for service technicians. Augmented reality, or AR for short, blends computer graphics into real footage in real time. The tutorials, complete with voice-over narration, would be seen using a pair of AR goggles. BMW isn’t the only company in the auto industry to make use of augmented reality; [Ford](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford) of Europe recently used AR in an interactive mobile campaign for the launch of the Ford Ka. [GM](https://www.trendhunter.com/trends/metaverse-boutique) is also researching ways in which augmented reality technology may be of use to them. As far as car makers are concerned, the future is virtual now. [GM AR](http://www.carlwelch.com/general-dynamics-general-motors-augmented-reality-research/) | [Ford Ka](http://www.mobilemarketer.com/cms/news/advertising/2260.html) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 23% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Augmented Reality Tutorials:** Creating augmented reality maintenance tutorials for service technicians can revolutionize the way car maintenance is taught and performed. - **AR in Interactive Marketing Campaigns:** Using augmented reality in interactive mobile campaigns can enhance customer engagement and create immersive brand experiences. - **Future of Virtual Car Manufacturing:** Exploring the potential of augmented reality in car manufacturing can lead to virtual production processes and improved efficiency. ### Who This Affects Most - **Automotive:** The automotive industry can benefit from augmented reality by improving training and maintenance processes. - **Marketing:** Augmented reality can disrupt the marketing industry by creating interactive and immersive brand experiences. - **Manufacturing:** Augmented reality has the potential to disrupt the manufacturing industry by revolutionizing production processes. ## Related on Trend Hunter - [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield.md) - [Immersive AR Automotive HUDs](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Virtual Car Concepts](https://www.trendhunter.com/trends/porsche-digital-twin.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Personalized AI Mechanics](https://www.trendhunter.com/trends/ai-mechanic.md) - [Mixed-Reality Tech Support Services](https://www.trendhunter.com/trends/tech-support-services.md)