# Augmented Reality Beer Cans BEERSCANS Connects Beer Lovers with Content Via Packaging By Laura McQuarrie | Published 2021-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-beer-can References: [prnewswire](https://www.prnewswire.com/news-releases/from-can-to-customer--connecting-virtually-every-beer-301243192.html) & [beerscans](https://beerscans.com/video-demo/) BEERSCANS is an [augmented reality beer can platform](https://www.trendhunter.com/trends/no-bs-motivator-experience) that helps brands create unique experiences for customers through product packaging. Created for the [craft beer industry](https://www.trendhunter.com/trends/range-of-beers), BEERSCANS gives brands the ability to virtually link content to their packaging so that beer lovers can use a mobile device to launch a unique virtual experience. Dave Chaffey, founding partner of BEERSCANS, paints the following picture: "Imagine looking at a beer can and noticing that it's slowly getting darker, all by itself. This is a can, just in front of you, almost black. And then all of a sudden, it lights up, and it's different - the surface of the can is playing a video, running 360o around the can, and it's from the brewers themselves." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Packaging:** Incorporating augmented reality into product packaging for a unique customer experience presents an opportunity for disruptive innovation. - **Virtual Brand Experiences:** Building virtual experiences through product packaging creates an opportunity for brands to engage with consumers in innovative ways. - **Mobile-enabled Product Interactions:** Mobile devices can be used to enhance product interactions and create unique experiences that can disrupt traditional marketing strategies. ### Where This Applies - **Alcohol:** Augmented reality product packaging in the alcohol industry can create opportunities for unique brand experiences and innovative marketing strategies. - **Consumer Goods:** Incorporating augmented reality into product packaging across a variety of consumer goods industries can provide innovative ways to interact with products and increase consumer engagement. - **Technology:** Developing technologies that facilitate mobile-enabled augmented reality experiences with product packaging presents a disruptive innovation opportunity for the technology industry. ## Related on Trend Hunter - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md)