# Augmented Reality Architecture Greg Lynn Utilizes VR Software to Design Layouts Prior to Building By M | Published 2016-08-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-reality-architecture References: [dezeen](http://www.dezeen.com/2016/08/03/microsoft-hololens-greg-lynn-augmented-realityarchitecture-us-pavilion-venice-architecture-biennale-2016/) & [microsoft](https://www.microsoft.com/microsoft-hololens/en-us) Greg Lynn is an innovative designer that has recently begun using [augmented reality architecture software](https://www.trendhunter.com/trends/measure-tools) in his design plans, as seen with the construction of the US Pavilion. The VR software allows creatives to create in three dimension miniatures of projects and ideas without having to utilize resources or building time. Instead all the concepts are realized using softwares such as the [Microsoft](https://www.trendhunter.com/trends/xar) HoloLens that lets architects see their designs brought to life at a miniature scale. The Microsoft HoloLens provides a [VR headset](https://www.trendhunter.com/trends/vision-discovery) that designers can wear while utilizing their own hands to build and shape the buildings and projects they are working on. The use of augmented reality lends itself well to the industry, allowing creatives to design the exterior as well as the interior of layouts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Architecture Software:** The use of augmented reality architecture software allows designers to create three-dimensional miniatures of projects and ideas, saving resources and building time. - **VR Headsets for Designers:** VR headsets like the Microsoft HoloLens enable designers to visualize and interact with their designs, bringing them to life at a miniature scale. - **Interior Design in Augmented Reality:** Augmented reality technology enables architects and designers to design both the exterior and interior of layouts. ### Where This Applies - **Architecture and Design:** The architecture and design industry can benefit from augmented reality software for creating realistic 3D models and improving the design process. - **Virtual Reality Technology:** The virtual reality technology industry is poised to grow with the increasing demand for VR headsets for design and visualization purposes. - **Construction and Real Estate:** The construction and real estate industry can utilize augmented reality to enhance planning and visualization for both interior and exterior design. ## Related on Trend Hunter - [VR Home Design Platforms](https://www.trendhunter.com/trends/envisioneer.md) - [3D-Rendering VR Apps](https://www.trendhunter.com/trends/prospect-irisvr.md) - [AR-Powered Home Renovations](https://www.trendhunter.com/trends/houzz-pro.md) - [Technology-Fusing Laboratory Spaces](https://www.trendhunter.com/trends/xr-lab.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [3D Designer Headset Concepts](https://www.trendhunter.com/trends/a-eye-ar-glasses.md) - [AI-Powered Mixed Reality Apps](https://www.trendhunter.com/trends/kreativ.md) - [AR-Based Store Replicas](https://www.trendhunter.com/trends/lowes-1.md) - [3D Object Building Tools](https://www.trendhunter.com/trends/realityblu.md)