# Overactive Consumerism Videos Keiichi Matsuda's 'Augmented (hyper)Reality' Glimpses the Future By TopDog | Published 2010-01-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-hyperreality References: [technabob](http://technabob.com/blog/2010/01/26/augmented-hyperreality/) & [bldgblog.blogspot](http://bldgblog.blogspot.com/2010/01/homefront-dissolve.html) The Augmented (hyper)Reality video by Keiichi Matsuda is a must-see video with regards to the link between consumerism and architecture in the near future. That seems like a mouthful of hype, but watch his innovative video which features pop-up style advertising integrated into everyday life. Keiichi Matsuda's Augmented (hyper)Reality video may only represent one man's vision of the future, but with voracious capitalism and the fast-paced advancements in augmented reality, can he be far off? **Implications** - This clip that was created by Matsuda as part of the completion of his Masters program is the epitome of augmented reality. This vision of a futuristic world is soon to become a part of society and the ways people interact with one another. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 22% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Overactive Consumerism:** The Augmented (hyper)Reality video explores the link between consumerism and architecture, presenting opportunities for disruptive innovation in advertising and retail. - **Augmented Reality:** Advancements in augmented reality present disruptive innovation opportunities in various industries, including marketing, education, and entertainment. - **Future of Interactive Advertising:** The integrated pop-up style advertising showcased in the video opens up opportunities for disruptive innovation in the advertising industry, revolutionizing how brands connect with consumers. ### Sectors Adopting This - **Advertising:** The Augmented (hyper)Reality video showcases methods for disruptive innovation in advertising through the integration of augmented reality and pop-up style advertising. - **Retail:** The exploration of the link between consumerism and architecture in the video presents opportunities for disruptive innovation in the retail industry, specifically in creating immersive shopping experiences. - **Marketing:** Advancements in augmented reality depicted in the video offer disruptive innovation opportunities in the marketing industry, allowing brands to create interactive and engaging campaigns. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [Digital Expo Exhibitions](https://www.trendhunter.com/trends/after-utopia.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)