# Explosive Newspaper Campaigns The Aufait Daily News Ads Feature Bombs and Dead Birds By Leslie Chen | Published 2011-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aufait-daily-news-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/aufait_daily_news_black_box) & [adsoftheworld](http://adsoftheworld.com/media/print/aufait_daily_news_bomb) Using reality and hard-hitting images, the Aufait Daily News ads gets its message across very clearly. Featuring explosives and dead birds, the images are somewhat cryptic but convey the point of the campaign perfectly. One of the photos from the Aufait Daily News ads is of an explosive with a timer attached and a crumpled piece of newspaper underneath. The joining caption from Ads of the World is "Aufait Daily News. We deliver it how it is." Just as the photo presents the bomb in a direct way, the newspaper also delivers the news in the same style. Portraying honesty and a respect for its readers, the Aufait Daily News ads convey the newspaper's ideals and message perfectly. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Reality Advertising:** Utilizing hard-hitting and realistic imagery to convey a message in advertising campaigns. - **Cryptic Messaging:** Using somewhat ambiguous imagery to convey a message in advertising campaigns. - **Direct Journalism:** Delivering news and information to readers in a direct and honest manner. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to create campaigns that are bold and memorable by portraying authenticity and honesty. - **Journalism:** Innovative journalism methods to create engaging and impactful content for readers. - **Marketing Communication:** Utilizing cryptic messaging approach to stand out and create a memorable impact in the communication campaigns. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)