# Animal Rights Angels The Hills' Audrina Patridge is the Latest Face of PETA By TopDog | Published 2009-04-22 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/audrina-patridge-peta-angel References: [people](http://www.people.com/people/article/0,,20274113,00.html) The Hills star Audrina Patridge is the latest celebrity in angel wings. Posing wearing a sexy white bikini, cradling rescue dog ‘Speedy Gonzales’, Audrina is the latest billboard image for [PETA](https://www.trendhunter.com/trends/animal-intelligence) (People for the Ethical Treatment of Animals). Last year PETA featured [Baby Phat](https://www.trendhunter.com/trends/iconic-puffer-jacket) designer Kimora Lee Simmons to raise awareness of the cruelty of canine chaining. This year’s billboard highlights the [adoption of animals](https://www.trendhunter.com/trends/rare-breed1) with the slogan “Be an Angel for Animals. ALWAYS ADOPT. NEVER BUY”. This particular message certainly rides on the skirt tales of the recent controversy surrounding the presidential pooch ‘Bo’ — the Portuguese water dog given to the Obama family by Senator Edward Kennedy. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Advocacy:** The trend of using celebrities as advocates for animal rights can create disruptive innovation opportunities in the marketing and promotional strategies of animal welfare organizations. - **Adoption Awareness:** The trend of promoting adoption over buying pets presents disruptive innovation opportunities for pet adoption platforms and services to improve accessibility and streamline the adoption process. - **Controversial Marketing:** The trend of using controversy, such as the presidential dog Bo, in animal rights marketing campaigns offers disruptive innovation opportunities for organizations to grab attention and promote their cause. ### Where This Applies - **Animal Welfare Organizations:** There are disruptive innovation opportunities in utilizing celebrity endorsements and leveraging social media platforms to increase awareness and engagement with animal rights issues. - **Pet Adoption Services:** Disruptive innovation opportunities lie in the development of user-friendly platforms and technologies that enhance the adoption process and connect potential pet owners with rescue animals. - **Marketing and Advertising:** The use of controversial and attention-grabbing campaigns in animal rights marketing presents disruptive innovation opportunities for marketing agencies to create impactful and memorable campaigns. ## Related on Trend Hunter - [Service Humans Programs](https://www.trendhunter.com/trends/service-humans-needed.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md)