# Iconic Figure Campaigns The AudioBook India ads Pair Nelson Mandela with Hitler By Leslie Chen | Published 2011-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/audiobook-india-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/audiobook_india_hitler) & [taprootindia.co.in](http://www.taprootindia.co.in/) Advertising reading through listening are these AudioBook India ads. Putting a slight twist on images of [iconic figures](https://www.trendhunter.com/trends/etsys-christmas-ad) makes an eye-catching statement out of the campaign. Done by [advertising agency Taproot](https://www.trendhunter.com/trends/nobody-reads-ads), the AudioBook India ads sell the product in a subtle way. The image of Nelson Mandela has the string of a bookmark poking out of his mouth; illustrating the idea of audio books in a literal way. The ads are [humorous and present](https://www.trendhunter.com/trends/where-have-you-been) the product in a way that relates personally to the subject matter. **Implications** - Modern-day consumers don't have the time to enjoy leisurely activities like they used to. Products that provide a way to complete things with efficiency are appealing to customers with fast-paced lifestyles. Companies could focus on this desire for more multitasking items in order to attract more buyers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Iconic Figure Ads:** Utilizing iconic figures in advertising campaigns creates eye-catching and memorable messages. - **Literal Representation:** Using literal depictions of concepts in ads adds a unique and humorous twist to the campaign. - **Personalized Marketing:** Creating ads that relate personally to the target audience helps to establish a connection with potential customers. ### Sectors Adopting This - **Advertising:** The advertising industry can adopt the trend of using iconic figures in campaigns to create more impactful and engaging messages for their clients. - **Publishing:** The publishing industry can explore the opportunity of aligning their audio book products with popular individuals to attract more attention and increase sales. - **Consumer Goods:** Companies in the consumer goods sector can embrace the trend of literal representations in their marketing to make their products stand out and resonate with consumers. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md)