# Revamped Portable Turntables Audio-Technica Relaunches Its 'Sound Burger' Turntable from the '80s By Kanesa D | Published 2022-11-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/audio-technica References: [engadget](https://www.engadget.com/audio-technica-2022-sound-burger-announced-130041048.html) & [audio-technica](https://www.audio-technica.com/en-us/at-sb2022)  [Audio-Technica](https://www.trendhunter.com/trends/sound-burger) is reintroducing its iconic ‘[Sound Burger](https://www.trendhunter.com/trends/at727)’ portable turntable to celebrate the record player’s 60th anniversary. The square turntable contrasts square, [transparent bases](https://www.trendhunter.com/trends/audiotechnica-atlpa2) with gleaming metal mechanics, boasting an updated Bluetooth connection and USB-C charging while maintaining its vintage look. The ‘Sound Burger’ has a bright red arm with the Sound Burger logo outlined in white. Alongside the 1980s record player, Audio-Technica is launching the AT-LP2022. Vinyl records are spun using the customized Shibata stylus from Audio-Technica, and the chassis is made of acrylic. Only 3,000 units of the AT-LP2022 are available, making this item a limited edition release. Starting today, the new Sound Burger may be purchased for $229 USD. Sometime during the winter season, Audio-Technica will release the AT-LP2022 for $1,146 USD. Image Credit: Audio-Technica ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 35% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Retro Audio Gadgets:** Audio-Technica reintroduces an updated version of its 'Sound Burger' to celebrate its 60th anniversary, signaling an increasing demand for nostalgia-inducing gadgets that are retro but have modern features. - **Customized Turntables:** Audio-Technica's AT-LP2022 features a customized Shibata stylus, highlighting an increasing demand for personalized and customizable turntables that cater to individual preferences. - **Wireless Audio Technology:** Audio-Technica's updated 'Sound Burger' turntable now boasts a Bluetooth connection, presenting an opportunity for other audio device manufacturers to integrate wireless technology into their products. ### Who This Affects Most - **Audio Equipment Manufacturing:** Audio-Technica's new product releases highlight the demand for high-quality and innovative audio devices, presenting opportunities for other manufacturers in the industry to create similar products. - **Retail:** The limited edition release of the AT-LP2022 creates a sense of urgency for consumers to purchase it before it sells out, presenting a marketing opportunity for retailers that carry this and similar products. - **Music Production:** The updated features of Audio-Technica's 'Sound Burger' turntable, such as its Bluetooth connectivity and USB-C charging capabilities, could revolutionize the way music producers work by making their equipment more portable and versatile. ## Related on Trend Hunter - ['80-Style Portable Turntables](https://www.trendhunter.com/trends/sound-burger.md) - [Vibrant Portable Record Players](https://www.trendhunter.com/trends/at727.md) - [Fan-Favorite Sound Burgers](https://www.trendhunter.com/trends/at-sb727.md) - [Crystal Clear Limited Turntables](https://www.trendhunter.com/trends/atlp2022.md) - [Affordable Retro Record Players](https://www.trendhunter.com/trends/respin.md) - [Wirelessly Enabled Turntables](https://www.trendhunter.com/trends/audiotechnica-atlp3xbt.md) - [Clean Modern Turntables](https://www.trendhunter.com/trends/sl40cbt.md) - [Opulent Retro-Style Turntables](https://www.trendhunter.com/trends/bang-olufsen-beosystem-3000c.md) - [Millennium-Inspired Turntables](https://www.trendhunter.com/trends/gadhouse-cosmo-solar-edition.md)