# Beer-Branded Audio Series Launches Stella Artois Launched a Series with Andy Cohen on YouTube By Daniel Johnson | Published 2020-06-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/audio-series References: [mobilemarketer](https://www.mobilemarketer.com/news/stella-artois-taps-andy-cohen-for-social-audio-series/579769/) & [stellaartois](https://www.stellaartois.com/en_us/home.html) [Stella Artois](https://www.trendhunter.com/trends/conversational-beer-bottles) is launching an audio series in order to mark the beginning of the summer season. The audio series will feature Andy Cohen, and it is titled ‘daydreaming in the Life Artois.’ Episodes will be available on the company’s [YouTube](https://www.trendhunter.com/trends/all-day-ipa) channel, and it will air each Friday at 5 p.m. The first episode will be aired on June 12th and the series will run until July 10th. Stella Artois will also provide discounted products through a branded [Instagram](https://www.trendhunter.com/trends/antifakeness-ad) Live channel. Customers will be able to receive a discount of $2.50 for a six-pack, $4 for a 12-pack, and a $6 discount on a8-packs. Discounts can be accessed by texting “DAYDREAMS” to 404040. Image Credit: Stella Artois ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Branded Audio Content:** Creating audio content to support brand storytelling and consumer engagement. - **Discount Promotion Via Social Media:** Offering discounts through social media channels to increase engagement and drive sales. - **Influencer Collaborations:** Partnering with influencers to promote brand awareness and create engaging content for consumers. ### Industries Being Reshaped - **Alcohol Beverage:** Developing unique and innovative digital campaigns to promote and engage consumers with alcoholic beverages. - **Social Media Marketing:** Leveraging social media platforms to promote and engage customers with promotional offers and influencer collaborations. - **Audio Entertainment:** Creating branded audio content for marketing and promotional purposes to entertain and inform consumers. ## Related on Trend Hunter - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Premium Unfiltered Lagers](https://www.trendhunter.com/trends/stella-artois-unfiltered.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Hospitality-Supporting Crisps](https://www.trendhunter.com/trends/crisps-artois.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Cheeky Splitting-the-Bill Campaigns](https://www.trendhunter.com/trends/vamos-marcar.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md)