# Super Sleek Auto Lights The Audi OLED Lighting Display Debuts at CES 2013 By Jonathon Brown | Published 2013-01-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audio-oled References: [hypebeast](http://hypebeast.com/2013/1/audis-new-automotive-lighting-technologies-debut-at-ces-2013) & [audi](http://www.audi.com) The new Audio OLED design places a new kind of lighting system on [Audi](https://www.trendhunter.com/trends/audi-vision-gt) cars, which looks much like glowing water moving throughout the vehicle as it moves. This new lighting concept from Audi OLED totally rethinks the way light is presented on automobiles, and was debuted recently at the Consumer Electronics Show 2013. It's an interesting idea because despite such great strides in vehicle design innovation in the last 20 years, the lighting functions have remained pretty much the same. This lighting system most notably features a [fluid rear lighting display](https://www.trendhunter.com/trends/immersive-lighting-experience) which actually changes as the car is moving to give more information to traffic in its rear. Sensors inside the brake lights pick up when the car is turning and create a fluid-like shift in the lights from one side of the car to the other. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fluid Lighting Displays:** The Audi OLED lighting concept introduces a fluid lighting display that changes as the car moves, presenting new opportunities for dynamic lighting experiences in various industries. - **Innovative Vehicle Lighting:** The Audi OLED lighting concept showcases a new approach to vehicle lighting design, opening up possibilities for disruptive innovation in the automotive industry. - **Enhanced Safety Features:** The fluid rear lighting display of the Audi OLED lighting concept provides increased visibility and information to other drivers on the road, presenting potential for disruptive innovation in the automotive safety industry. ### Industries Being Reshaped - **Automotive:** The Audi OLED lighting concept presents disruptive innovation opportunities in the automotive industry, particularly in the area of vehicle lighting design. - **Consumer Electronics:** The fluid lighting displays of the Audi OLED lighting concept can be applied to consumer electronic products, offering new and dynamic visual experiences. - **Safety and Security:** The enhanced lighting features of the Audi OLED lighting concept have potential for disruptive innovation in the safety and security industry, particularly in the development of advanced lighting systems for vehicles. ## Related on Trend Hunter - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Luxe Illuminating Car Headlights](https://www.trendhunter.com/trends/hd-matrix.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Stunning Stacked LED Displays](https://www.trendhunter.com/trends/lg-display-oled-technology.md) - [Software-Defined Interior Experiences](https://www.trendhunter.com/trends/softwaredefined-interior.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Transparent OLED Displays](https://www.trendhunter.com/trends/lg-display-transparent-oled.md)