# Audio Jack Billboards 'Big Love' Ads in Times Square Let Anyone Plug In Headphones By Kate Goldsmith | Published 2009-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/audio-jack-billboard-for-big-love References: [thefutureofads](http://thefutureofads.com/2009/01/07/hbo-shares-secrets-for-big-love/) & [nytimes](http://www.nytimes.com/2009/01/06/business/media/06adco.html?n=Top/Reference/Times) I was walking through the Times Square subway station today when I passed a series of [ads for the new television series](https://www.trendhunter.com/trends/creatorcentric-billboard) “Big Love." Interestingly, I noticed a girl standing next to one with her headphones plugged in to a [headphone jack](https://www.trendhunter.com/trends/disruptive-headphone). When I studied the ad closely, I saw that the ads were filled with images of people on the street with headphone images and jacks. I built up the courage to stop amongst the [sea of people coming towards me](https://www.trendhunter.com/trends/hijack-socialization) to plug in. Every persons audio shared a different secret. What a great way to interact with possible viewers. It did intrigue me, and I might just have to check out the show now. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** The use of headphone jacks on billboards creates a unique and interactive experience for viewers, opening up opportunities for brands to engage with their audience in a new way. - **Personalized Marketing:** By allowing individuals to plug in their headphones and listen to different audio messages, brands can tailor their advertising content to each viewer, enhancing the personalization and relevance of their marketing campaigns. - **Experiential Marketing:** The audio jack billboards offer a sensory experience that goes beyond traditional visual advertising, creating a memorable and immersive brand experience for consumers. ### Who This Affects Most - **Advertising:** The use of audio jack billboards presents a disruptive innovation opportunity for the advertising industry, allowing brands to explore new ways of engaging with consumers and measuring the impact of their campaigns. - **Broadcasting:** Broadcasters can leverage audio jack billboards to promote their shows or content, offering a unique and interactive preview experience for potential viewers. - **Entertainment:** The entertainment industry can utilize audio jack billboards to creatively engage with audiences, providing a sneak peek or exclusive content that encourages viewership and generates buzz around new releases. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Seasonal Phone Booth Activations](https://www.trendhunter.com/trends/phone-booth-activation.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md)