# Audio Fitness Programs Audible is Introducing Fitness and Meditation Programs Aimed at Beginners By Justin Lam | Published 2018-08-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/audio-fitness-programs References: [engadget](https://www.engadget.com/2018/08/21/audible-fitness-programs/) & [techcrunch](https://techcrunch.com/2018/08/20/audible-gets-guided-meditation-and-workouts-courtesy-of-aaptiv/) [Audible](https://www.trendhunter.com/trends/audible-1) built a reputation as an illustrious audiobook provider but the newest expansion of the service introduces audio fitness programs. Launched through an alliance with [Aaptiv](https://www.trendhunter.com/trends/musculoskeletal-health-app) -- an audio fitness app -- this new service will feature programs with personal trainers, guiding users through progressively challenging sets of workouts. Aside from the instructions given by the trainer, the audio fitness programs also utilize a soundtrack to maintain momentum and motivation. The programs offered are currently free to Audible subscribers and feature a range of workouts as well as meditation programs. The first three of the courses are aimed primarily at beginners who are interested in outdoor running and stress-relieving meditation. Further routines will be released in the following weeks, though Audible has yet to make a statement as to whether those will be free or not. Image Credit: Audible ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Audio Fitness Programs:** As audio fitness programs become more popular, fitness and wellness companies are discovering opportunities to partner with media and technology companies to provide users with engaging and convenient workout experiences. - **Personalized Audio Content:** Increasing interest in personalized content is inspiring audio companies to develop customized programs for users, tailored to their skill level, preferences, and goals. - **Hybrid Audio Workouts:** The rise of hybrid audio workouts, combining personal instruction with music, is attracting new audiences and leading to collaborations between fitness and music companies. ### Who This Affects Most - **Fitness & Wellness:** Fitness and wellness companies have an opportunity to expand their product offerings by partnering with media and technology companies to provide personalized and convenient workout experiences. - **Audio Technology:** As audio fitness programs become more popular, companies specializing in audio technology have the potential to develop customized hardware and software solutions for the fitness market. - **Media & Entertainment:** Collaborations between fitness and music companies to create hybrid audio workouts can lead to new opportunities in the media and entertainment industry, particularly with the rise of streaming and on-demand services. ## Related on Trend Hunter - [On-the-Go Audio Workouts](https://www.trendhunter.com/trends/obe-on-the-go.md) - [Consistency-Focused Fitness Programs](https://www.trendhunter.com/trends/apple-fitness-programs.md) - [Expanded Functional Fitness Programs](https://www.trendhunter.com/trends/expertled-training-programs.md) - [Audio-Based Workout Apps](https://www.trendhunter.com/trends/strength-plus.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Weight Management App Integration](https://www.trendhunter.com/trends/weight-management.md) - [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md) - [Audiobook-Only App Subscription](https://www.trendhunter.com/trends/audiobooks-access.md) - [Personal Trainer-Focused Educational Platforms](https://www.trendhunter.com/trends/abc-fitness.md)