# Audience Assisted Horrors Last Call Debuts As The First Interactive Horror Film By Ryan Hinkson | Published 2010-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/audience-assisted-horrors References: [stumbleupon](http://www.stumbleupon.com/su/2RPmx5/gizmodo.com/5490467/in-this-horror-movie-the-call-comes-from-inside-the-theater) & [horrorblips.dailyradar](http://horrorblips.dailyradar.com/video/13th-street-last-call-the-first-interactive-movie/) Ever yell, "Don't go in that room!" at the screen during a horror film? Now picture the characters you are watching on screen actually listening to you. Well, 'Last Call' a [interactive audience assisted](https://www.trendhunter.com/trends/zero-latency-vr) horror film, makes it possible. Prior to the beginning of the film, audience members submit their [cell phone numbers](https://www.trendhunter.com/trends/cellphone-bill) so that they can be possibly be called by the on screen protagonist at random. A computer program will control how the scene plays out based on the audience members response to the characters' questions. Check out the video, this is taking being scared to a whole new level. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 10% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Audience Assisted Horror Films:** Advancements in audience engagement technology have opened new innovation opportunities for films that involve participation of viewers and provide better immersive experiences. - **Interactive Media:** Interactive and immersive media, like interactive horror films, that involve audience participation are gaining popularity among viewers and creating new avenues for the entertainment industry. - **AI-powered Storytelling:** The use of AI-powered algorithms to modify script and plot based on audience preferences and feedback has emerged as a disruptive opportunity in the filmmaking industry. ### Sectors Adopting This - **Entertainment:** Interactive horror films and immersive media are a disruptive innovation opportunity for entertainment industry that can create new revenue streams and customer engagement. - **Film-making:** The use of AI-powered algorithms and audience engagement technology in filmmaking can revolutionize the industry by creating new opportunities for creativity and personalization. - **Technology:** Audience engagement technology and AI algorithms used in interactive horror films can pave way for newer innovation in immersive, interactive technologies. ## Related on Trend Hunter - [Immersive Horror Games](https://www.trendhunter.com/trends/eyes-never-wake.md) - [Monstrous Horror Video Games](https://www.trendhunter.com/trends/horror-video-games.md) - [Horror-Themed Virtual Islands](https://www.trendhunter.com/trends/talk-to-me.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [AR-Enabled Horror Movie Campaigns](https://www.trendhunter.com/trends/halloween-kills.md) - [Horror Media Creation Games](https://www.trendhunter.com/trends/content-warning.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Horror Animated Games](https://www.trendhunter.com/trends/scope-creep.md)