# Using Gadgets to Inspire Literacy Audible Kids is "Sesame Street" for the iPod Generation By Marissa Brassfield | Published 2009-03-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/audible-kids References: [foxnews](http://www.foxnews.com/video-search/m/22013723/audible_kids.htm) & [kids.audible](http://kids.audible.com/adkd/store/welcome.jsp) Kids my age watched "Sesame Street" and "Reading Rainbow" to foster our love for reading; [Audible Kids](https://www.trendhunter.com/trends/amazon-kindle-paperwhite-kids) has launched a new website to inspire literacy in the [iPod](https://www.trendhunter.com/trends/ipod-social) generation. The Audible Kids website lets parents--and kids--create profiles and browse [audiobooks](https://www.trendhunter.com/trends/read-like-you-listen). They can listen to previews of each book before downloading them and syncing them with an MP3 player. Check out an Audible Kids feature on "Fox & Friends" at the link below; unfortunately, we're unable to embed the video clip. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Digital Audiobooks:** The growth of digital audiobooks presents opportunities for innovative platforms like Audible Kids to inspire literacy in the iPod generation. - **Personalized Book Recommendations:** The ability for parents and kids to create profiles and browse audiobooks on the Audible Kids website opens possibilities for personalized book recommendations and tailored reading experiences. - **Mobile Learning:** Syncing audiobooks with MP3 players allows for mobile learning opportunities, enabling kids to listen and learn on the go. ### Industries Being Reshaped - **Educational Technology:** The education technology industry can explore ways to integrate audiobooks and personalized recommendations into digital learning platforms for young readers. - **Publishing:** The publishing industry can capitalize on the growth of digital audiobooks by creating kid-friendly audiobook editions and partnering with platforms like Audible Kids to reach younger audiences. - **Entertainment:** The entertainment industry can tap into the trend of mobile learning and create engaging audio content, specifically designed for young listeners, to entertain and educate simultaneously. ## Related on Trend Hunter - [Screen-Free Pre-School Speakers](https://www.trendhunter.com/trends/learn-with-peppa-tonie.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Kid-Friendly Podcast Services](https://www.trendhunter.com/trends/wondery.md) - [Child-Friendly Adaptive Storytelling](https://www.trendhunter.com/trends/zora-learning.md) - [Children-Friendly E-Readers](https://www.trendhunter.com/trends/kindle-colorsoft-kids.md) - [Toddler Off-Screen Audio](https://www.trendhunter.com/trends/ms-rachel-tonie.md) - [Kid-Friendly Daily Podcasts](https://www.trendhunter.com/trends/today-with-tonies.md) - [Kid-Targeted Holiday Bundles](https://www.trendhunter.com/trends/holiday-bundles-for-kids.md) - [Children’s Story Platforms](https://www.trendhunter.com/trends/thekidsstorycom.md)