# Drop-Top Auto Design Fusion Audi TT-RS Roadster Takes Aesthetic Cues From the R8 By Marissa Brassfield | Published 2009-03-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-tt-rs-roadster References: [autoblog](http://www.autoblog.com/2009/03/25/audi-to-reveal-tt-rs-roadster-at-leipzig-motor-show/) & [audiusa](http://www.audiusa.com/audi/us/en2.html) This delicious automobile is the [Audi](https://www.trendhunter.com/trends/audi-rs-etron-gt) TT-RS Roadster, which will be revealed at the upcoming Leipzig Motor Show. It features the familiar Audi TT rounded silhouette with a few mean details from the [R8](https://www.trendhunter.com/trends/cada-audi-r8) for a gorgeous overall design. The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system. **Implications** - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 23% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Automatic Convertible Trend:** Automobile manufacturers are incorporating automatic convertible designs into their models, providing consumers with the convenience of easily transitioning from a closed-top to an open-top vehicle. - **Incorporating Design Cues From Higher-end Models:** Automotive brands are leveraging the appeal of their high-end models by incorporating design elements into more affordable models, creating a visually appealing and aspirational product. - **Enhanced Performance in Open-top Vehicles:** Automakers are enhancing the performance of open-top vehicles by upgrading the suspension, brake systems, and engines, creating a thrilling driving experience for consumers. ### Who This Affects Most - **Automotive Manufacturing:** Automobile manufacturers have the opportunity to create automatic convertible designs and incorporate design cues from higher-end models to attract consumers and increase sales. - **Automotive Aftermarket:** The automotive aftermarket industry can capitalize on the enhanced performance of open-top vehicles by offering aftermarket upgrades and accessories to further enhance the driving experience. - **Luxury Automotive:** Luxury automotive brands can leverage their high-end models' design cues to create visually stunning and aspirational convertible models, appealing to affluent consumers seeking a premium driving experience. ## Related on Trend Hunter - [Sleekly-Designed Electric Vehicles](https://www.trendhunter.com/trends/audi-rs-etron-gt.md) - [Coupe-Inspired Crossover Vehicles](https://www.trendhunter.com/trends/audi-quanta.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Reimagined Road-Legal Supercars](https://www.trendhunter.com/trends/roadlegal-supercar.md)