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# Turbo Diesel Supercars
Audi TDI R8

By Bianca | Published 2008-01-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/audi-tdi-r8
References: [leftlanenews](http://www.leftlanenews.com/audi-to-show-tdi-r8-in-detroit.html) & [carscoop.blogspot](http://carscoop.blogspot.com/2008/01/leaked-audi-to-present-r8-v12-tdi-study.html)

Car aficionados and regular Joes alike won't be able to deny the enticing beauty of the [Audi](https://www.trendhunter.com/trends/q8-55-etron) TDI R8.

The gorgeous, [exotic sports car](https://www.trendhunter.com/trends/cada-audi-r8) is sure to be a favorite reveal when it debuts at the North American International Auto Show this January. The German car company has been teasing auto junkies with rumors they would reveal a "world first" and sStunning concept car" at the world's largest auto show coming up in [Detroit](https://www.trendhunter.com/trends/f150). Looks like this diesel engined baby is it!

"Auto Motor und Sport broke Audi's embargo and has announced that the German automaker will bring a V12 TDI turbo-diesel version of the R8 to Detroit," Left Lane News reported. "No official word on output, but in the Q7 SUV, the V12 TDI engine produces 500 horsepower and 738 lb-ft of torque."

It could be arriving on the market as soon as 2009.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 37% | Activity: 86% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Turbo Diesel Cars:** Disruptive innovation opportunity: Developing high-performance turbo diesel engines for sports cars to combine power and fuel efficiency.
- **Electric Sports Cars:** Disruptive innovation opportunity: Creating electric-powered sports cars with comparable performance to traditional gasoline-powered sports cars.
- **Concept Cars:** Disruptive innovation opportunity: Designing futuristic concept cars with unique features to generate excitement and gather customer feedback.

### Sectors Adopting This

- **Automotive Industry:** Disruptive innovation opportunity: Incorporating advanced technologies and alternative fuel sources into traditional car manufacturing.
- **Green Energy Industry:** Disruptive innovation opportunity: Developing efficient and sustainable power systems for electric and hybrid vehicles.
- **Luxury Goods Industry:** Disruptive innovation opportunity: Collaborating with car manufacturers to create luxurious and high-performance hybrid or electric sports cars.

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