Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Audi Pokes Fun at Its Car Shortages With the 'Supply and Demand' Ad

 - May 20, 2011
References: gizmag
Audi is highlighting its recent supply woes and poking fun at its competitors with its new car commercial. The Audi 'Supply and Demand' ad features a motorist literally jumping ship from a BMW in order to get his hands on an Audi.

The commercial shows a man leaping out of his BMW in order to get onto an Audi supply truck. Once he actually climbs aboard and enters an Audi, he finds that it is already occupied by another motorist who jumped ship. The ad manages to put a clever spin on an issue that most car companies would be none too excited to talk about. Check out the Audi 'Supply and Demand' ad yourself to see how to turn a potential business fail into a marketing win.