# Boosted Confidence Car Ads The Audi Super Bowl Commercial Instills Confidence in a High School Kid By Jonathon Brown | Published 2013-01-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-super-bowl-commercial References: [communities.washingtontimes](http://communities.washingtontimes.com/neighborhood/media-migraine/2013/jan/29/watch-super-bowl-xlvii-tv-commercials-2013-video/) & [youtu.be](http://youtu.be/ANhmS6QLd5Q) This [Audi](https://www.trendhunter.com/trends/2024-mls-cup) Super Bowl commercial shows up online just in time for Super Bowl Sunday on February 3rd. As is tradition, Super Bowl Sunday brings with it a flurry of new commercials from the world's biggest brands and often pop up online ahead of time to generate viral buzz before they actually air during the game. This Audi Super Bowl commercial sets up a night at the prom for a high school boy without a date. What starts off as a sad story, quickly turns into a triumphant evening when his dad tosses him the keys to the Audi. Armed with confidence, the boy speeds to the prom, parks in the principal's parking spot and walks up to his crush and kisses her without saying a word. He drives home screaming at the top of his lungs. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Super Bowl Commercials:** Opportunity for brands to generate viral buzz and engage with audiences ahead of the game. - **Boosting Confidence:** Developing innovative advertising strategies that emphasize confidence-building and empowerment. - **Viral Marketing:** Creating online buzz and generating anticipation for commercials before they air during major events. ### Where This Applies - **Automotive:** Opportunity to showcase the features and benefits of vehicles that instill confidence and empower individuals. - **Advertising and Marketing:** Space for agencies to create impactful campaigns that effectively boost confidence and resonate with audiences. - **Entertainment:** Chance for brands to leverage major events like the Super Bowl to create entertaining and memorable advertising experiences. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md)