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# Suspenseful Canine Car Ads
This Audi Super Bowl Ad Teaser Promises a Big Surprise on Game Day

By Laura McQuarrie | Published 2014-01-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/audi-super-bowl-ad
References: [jalopnik](http://jalopnik.com/audis-super-bowl-ad-will-be-all-about-a-crazy-dog-1507370331)

This teaser for the upcoming 2014 [Audi](https://www.trendhunter.com/trends/2024-mls-cup) Super Bowl Ad promises “something scary is coming.” The 21-second clip takes place at a dog show, but doesn’t show any dogs, just people looking strangely and jumping out of their seats, away from a snarling dog that can be heard off-camera.

The commercial by Venables Bell & Partners that will appear at the 2014 Super Bowl on February 2nd is set to have a fearsome ‘Doberhuahua’ dog (a cross-breed between a Doberman and a Chihuahua) as well as the 2015 Audi [A3](https://www.trendhunter.com/trends/campervan-conversion-kit) sedan.

It remains to be seen if the Audi or the Doberhuahua will be named best in show, or what terrifying thing is hiding just off-camera.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 19% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Suspenseful Ad Teasers:** Opportunity for businesses to create suspenseful ad teasers that generate curiosity and anticipation among viewers.
- **Cross-breed Animals:** Potential for disruptive innovation in creating cross-breed animals that capture attention and spark conversations.
- **Unconventional Pairings:** Possibility for businesses to explore unconventional pairings that create unexpected and intriguing combinations.

### Industries Being Reshaped

- **Automotive:** Opportunity for automotive companies to incorporate suspense and surprise elements in their advertisements to engage consumers on a deeper level.
- **Marketing and Advertising:** Potential for marketing and advertising agencies to develop unique and attention-grabbing ad teasers that build anticipation for upcoming campaigns or product launches.
- **Entertainment:** Possibility for entertainment industry to create suspenseful and captivating trailers, teasers, or promotions that generate buzz and interest in movies, TV shows, or events.

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