# Experiential Auto Installations The Audi Spheres Project Offers an Interactive Hi-Tech Experience By Katherinev123 | Published 2012-08-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-spheres-project References: [digitalbuzzblog](http://www.digitalbuzzblog.com/audi-spheres-digital-installation-in-copenhagen) & [kollision.dk](http://kollision.dk/) [Audi](https://www.trendhunter.com/trends/the-domino-act) has been moving ahead of competitors with its hi-tech interactive marketing initiatives, such as its Audi City digital showroom in London, and now it has launched the Audi Spheres project in Copenhagen. The Audi Spheres project is an [experiential installation](https://www.trendhunter.com/trends/design-you-can-feel) that allows users to experience the Audi brand in an unprecedented interactive way. The project comprises three giant spheres, each representing a future element of the Audi brand: [electric vehicles](https://www.trendhunter.com/trends/audi-vision-gt), lightweight design and environmental impact. The spheres were filled with cutting-edge technology, including interactive displays, augmented reality video pads, video walls and concept cars, along with a smaller interior sphere, which featured an interactive spherical screen -- called the PufferSphere -- designed by Pufferfish. Created by SCHMIDHUBER and KMS Blackspace, the Audi Spheres project also features work by Kollision, Creative Technology and A&A Expo Int. B.V. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Experiential Auto Installations:** The trend of creating interactive installations in the auto industry presents opportunities for brands to engage customers in unique and immersive experiences. - **Hi-tech Interactive Marketing:** The trend of using technology to create interactive marketing initiatives offers businesses the chance to showcase their brand in a memorable and engaging way. - **Future-driven Brand Experiences:** The trend of creating brand experiences that focus on future elements like electric vehicles and lightweight design allows companies to showcase their innovation and sustainability efforts. ### Where This Applies - **Automotive:** The automotive industry can utilize experiential auto installations to transform the traditional car buying experience and attract tech-savvy consumers. - **Marketing:** The marketing industry can leverage hi-tech interactive installations to create unique and engaging campaigns that leave a lasting impression on consumers. - **Technology:** The technology industry can provide the necessary tools and solutions to build interactive installations that offer innovative and immersive experiences for brands and consumers alike. ## Related on Trend Hunter - [Circular Design-Themed Exhibitions](https://www.trendhunter.com/trends/the-domino-act.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Lifestyle Concept Vehicles](https://www.trendhunter.com/trends/activesphere.md) - [Immersive Audio Experiences](https://www.trendhunter.com/trends/xo-audio.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Immersive Dome Exhibit](https://www.trendhunter.com/trends/lumisphere-experience.md) - [Immersive Lighting Installations](https://www.trendhunter.com/trends/immersive-lighting-installation.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md)