# Celeb Car Competition Commercials The Audi S7 'The Challenge' Campaign Spits Spock Against Spock By Meghan Young | Published 2013-05-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-s7-the-challenge References: [adrants](http://www.adrants.com/2013/05/leonard-nimoy-and-zachary-quinto-are.php) & [audi](http://www.audi.com) The [Audi](https://www.trendhunter.com/trends/2024-mls-cup) S7 'The Challenge' commercial is very timely. With the new 'Star Trek Into the Darkness' film releasing mid-month, it is only natural that people will want a taste of it before the big day. This car company delivers. It pits Leonard Nimoy and Zachary Quinto against each other in a race to not save the world, but reach the golf club first. If a competition between old Spock and new Spock wasn't exciting enough, the Audi S7 'The Challenge' commercial adds a [healthy dose of humor](https://www.trendhunter.com/trends/he-got-money) to appease those not necessarily into the 'Star Trek' franchise. Witty and light-hearted with a few sci-fi references for good measure, the campaign highlights the Audi S7 in a way that is subtle and not-so-subtle. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** Business professionals can explore creative ways to incorporate celebrity endorsements into their marketing campaigns. - **Humorous Advertising:** There is an opportunity for disruptive innovation in creating funny and light-hearted commercials that appeal to a wide audience. - **Movie Tie-in Campaigns:** Business professionals can consider partnering with popular movies to create marketing campaigns that capitalize on the movie's release. ### Sectors Adopting This - **Automotive:** Automotive companies can leverage celebrity endorsements and creative advertising techniques to promote their vehicles. - **Entertainment:** The entertainment industry can explore collaborations with brands to create promotional tie-ins for movies and franchises. - **Advertising:** The advertising industry has an opportunity to develop new strategies to engage consumers through clever and light-hearted campaigns. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)