# Road-Worthy Rally Cars The AUDI S1 Has Received a Makeover Since its Old-School Days By Jamie Danielle Munro | Published 2014-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-s1 References: [designboom](http://www.designboom.com/technology/audi-s1-audi-s1-sportback-04-02-2014/) & [caranddriver](http://www.caranddriver.com/news/2015-audi-s1-photos-and-info-news) This all-new Audi [S1](https://www.trendhunter.com/trends/ikki) has received a full makeover since its days of racing off the road. Now, users can buy this car for a functional day-to-day car, allowing them all the luxuries that come with it. According to DesignBoom, "it was 30 years ago – october 4, 1984, ivory coast rally, eleventh and penultimate round in the world rally championship – that swedish driver Stig Blomqvist won the race in the AUDI sport quattro with a lead of 22 minutes." Keeping with the idea that this car is a speedy thing with a lot more torque than it leads on, designers have just made the auto safer for the road, and a whole lot more sleek than before. Now the everyday person can feel like a racer in the Audi S1. Photo Credits: [designboom](http://www.designboom.com/technology/audi-s1-audi-s1-sportback-04-02-2014/), [caranddriver](http://www.caranddriver.com/news/2015-audi-s1-photos-and-info-news) ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Road-worthy Rally Cars:** The Audi S1 has transformed from a racing car to a functional day-to-day vehicle, offering a luxurious driving experience. - **Sleek and Safe Designs:** Designers have made the Audi S1 safer and more sleek, providing an opportunity for disruptive innovation in automotive safety features and aesthetics. - **Everyday Racer Experience:** The Audi S1 allows everyday drivers to feel like professional racers, presenting an opportunity for disruptive innovation in accessible sports cars. ### Where This Applies - **Automotive Industry:** The transformation of the Audi S1 from a rally car to a functional day-to-day vehicle highlights potential disruptive innovation opportunities in the automotive industry. - **Design Industry:** The sleek and safe redesign of the Audi S1 offers potential for disruptive innovation in automotive design, specifically in safety features and aesthetics. - **Sports Car Industry:** The Audi S1 providing an everyday racer experience opens up possibilities for disruptive innovation in the sports car industry, catering to a wider range of consumers. ## Related on Trend Hunter - [Retro-Inspired Electric Racing Vehicles](https://www.trendhunter.com/trends/audi-s1-hoonitron.md) - [All-Terrain Restomod Rally Cars](https://www.trendhunter.com/trends/safarista.md) - [Optimized Aerodynamics EV Racers](https://www.trendhunter.com/trends/audi-rs-q-etron-e2.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [All-Electric Off-Road SUVs](https://www.trendhunter.com/trends/2024-audi-q8-etron-edition-dakar.md) - [Coupe-Inspired Crossover Vehicles](https://www.trendhunter.com/trends/audi-quanta.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Sleekly-Designed Electric Vehicles](https://www.trendhunter.com/trends/audi-rs-etron-gt.md)