# Radically Redesigned Luxury Cars The Audi Rally King is Designed to Dominate Any Terrain By Michael Hines | Published 2013-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-rally-king References: [tuvie](http://www.tuvie.com/rally-king-concept-car-by-tony-chen/) & [tonywck-sketches.blogspot](http://tonywck-sketches.blogspot.com/) Tony Chen is completely re-imagining the [rally car](https://www.trendhunter.com/trends/porsche-99x) with his [Audi](https://www.trendhunter.com/trends/audi-vision-gt) Rally King concept. Chen's concept looks to be a cross between an SUV and a sedan. Everything about it is futuristic, from its smooth and shiny body to unique wheels. The smooth and shiny body was undoubtedly designed to be as aerodynamic as possible. The wheels are another story entirely and look as if they can change according to what type of terrain is currently being traversed. Chen hasn't said what size or type of engine he imagines powering his Audi Rally King. In this day and age it's likely to be a hybrid, especially if Chen envisions his concept competing in endurance events where fuel and time both come at a premium. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Redesigned Luxury Cars:** Opportunity for luxury car manufacturers to radically reimagine their designs and create futuristic, aerodynamic vehicles. - **Hybrid Powertrains:** Potential for hybrid engines to dominate endurance events and maximize fuel efficiency in luxury rally cars. - **Adaptable Wheels:** Innovative wheel designs that can change according to terrain, offering enhanced performance and versatility in luxury vehicles. ### Industries Being Reshaped - **Automotive Manufacturing:** The automotive industry can capitalize on the opportunity to develop radically redesigned luxury cars that incorporate elements of SUVs, sedans, and futuristic aesthetics. - **Endurance Racing:** Endurance racing industry can embrace the disruptive innovation opportunity provided by hybrid-powered luxury rally cars that prioritize fuel efficiency and performance. - **Wheel Manufacturing:** Wheel manufacturers can explore the potential of creating adaptable wheel designs that cater to different terrains, allowing luxury vehicles to excel in various environments. ## Related on Trend Hunter - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md) - [AI Tent-Pitching Vehicles](https://www.trendhunter.com/trends/audi-aiclimber.md) - [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [All-Electric Off-Road SUVs](https://www.trendhunter.com/trends/2024-audi-q8-etron-edition-dakar.md) - [Coupe-Inspired Crossover Vehicles](https://www.trendhunter.com/trends/audi-quanta.md) - [Optimized Aerodynamics EV Racers](https://www.trendhunter.com/trends/audi-rs-q-etron-e2.md)