# High Performance Pianos Audi Designs Grand Piano for 100th Anniversary By Rose Nazarali | Published 2009-07-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-piano References: [dvice](http://dvice.com/archives/2009/07/audi-turns-100.php?p=4&cat=undefined#more) & [autoblog](http://www.autoblog.com/2009/07/07/high-performance-audi-designs-a-bosendorfer-piano-to-celebrate/) Car designer [Audi](https://www.trendhunter.com/trends/model-a7l) is turning 100 this year and is celebrating by designing this luxurious grand piano. The piano is a modern twist on a traditional instrument with its sleek curves and black cowl. The German automaker wanted to secure the acoustics, so they left the classic shape intact. The grand piano costs $140,000, and Wolfgang Egger, Chief [Audi designer](https://www.trendhunter.com/trends/audi-car-couture), hopes this project will help his team think outside the box. **Implications** - Let's just hope they find someone extremely talented to tickle those pearly whites since it has such a steep price tag. I'm sure the sound of the thing will fill a room with splendid music. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Instrument Design:** Combining aesthetics and traditional sound to create modern and luxurious musical instruments. - **Collaborative Art Design:** Collaboration between industries to produce one-of-a-kind art pieces. - **Crossover Design:** Innovating in design between industries with contrasting products. ### Where This Applies - **Automotive Industry:** Incorporating innovation of design, materials, and technology into traditional and non-traditional products. - **Music Industry:** Designing and engineering luxury high-performance musical instruments. - **Luxury Consumer Goods Industry:** Integrating art, technology, and design for luxury consumer goods. ## Related on Trend Hunter - [Collaboration Piano Designs](https://www.trendhunter.com/trends/concept-model-piano.md) - [Sculptural Art Pianos](https://www.trendhunter.com/trends/steel-and-stone-piano-v2.md) - [Digital HD Display Pianos](https://www.trendhunter.com/trends/mozart-console-piano.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Stealthy Rare Wooden Instruments](https://www.trendhunter.com/trends/torch-t01.md) - [Fashion-Driven Audiophile Speakers](https://www.trendhunter.com/trends/piega-premium-801.md) - [Radical Majestic Instrument Structures](https://www.trendhunter.com/trends/ravenchord.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Luxury Aerodynamic Sedans](https://www.trendhunter.com/trends/2026-a6-sedan.md)