# Glitch-Based Car Ads The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad By Eric Westcott | Published 2014-02-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-olypimcis-techincal-glitch References: [creativecriminals](http://www.creativecriminals.com/images/AudiTopTop1.jpg) & [mediaite](http://www.mediaite.com/online/brilliant-audi-ad-mocking-sochi-olympic-rings-fail-is-probably-fake/) With the whole world watching, Russia was poised to show off their goods, but one glitch during the opening ceremony landed [Audi](https://www.trendhunter.com/trends/2024-mls-cup) with a advertising dream. When it comes to the Olympics, companies are spending millions of dollars to get the best TV spots during the most popular events. But sometimes, sometimes companies are given something to jump on for free. Audi was able to capitalize on the Olympic ring malfunction during the opening ceremonies where one of the five Olympic rings didn't open up. The clever ad sports the identical "malfunctioned" rings with the copy saying "When four rings is all you need". Though it has been stated that the image was made by an Audi fan, Audi should give him a paycheck and a job, because none of its employees were able to jump on this opportunity. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Glitch-based Advertising:** Advertisers capitalize on glitches or malfunctions to create clever and attention-grabbing ads. - **Real-time Marketing:** Companies leverage current events to create timely and relevant advertisements. - **Brand Hijacking:** Fans or consumers create content related to a brand and it goes viral, leading to unexpected marketing opportunities. ### Industries Being Reshaped - **Automotive Industry:** Car manufacturers can use glitches or malfunctions to create innovative and memorable advertisements. - **Advertising Industry:** Agencies can help brands take advantage of real-time marketing opportunities to create impactful and viral campaigns. - **Social Media Platforms:** Platforms like Twitter and YouTube provide a space for brand hijacking content to gain traction and generate buzz. ## Related on Trend Hunter - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)