# Spiraling Automaker Illuminators The Audi Lamp is as Curvaceous and Sleek as the Company's Cars By Michael Hines | Published 2011-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-lamp References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/the-Audi-lamp/1201705) & [behance.net](http://www.behance.net/biatizeta/frame) Clarence Crugnoli is the designer behind the Audi Lamp, a conceptual lamp that looks every bit as sleek and luxurious as the company's cars. Crugnoli designed the Audi Lamp during his time at the DS&B Agency, creating several mock-ups that are unlike any lamp a car company has ever created. My favorite Audi Lamp mock-ups are the spiraling ones, particularly the one that resembles and hourglass. Some of the designs such as the white bendy lamps are more simplistic, but overall everything looks pretty good; definitely worthy of the Audi name. These Audi Lamp designs remind me a lot of the stuff that comes out of Porsche's design unit, the aptly named Porsche Design. A lamp this sleek has me dreaming of all the things that could benefit from Audi-inspired designs. Check out the Audi Lamp here to start visions of Audi lamps and luggage dancing around in your head. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sleek Automotive-inspired Lamps:** The design of the Audi Lamp and similar conceptual lamps demonstrate an opportunity for companies to create automotive-inspired lamps. - **Luxury Home Decor:** The Audi Lamp's luxurious design could lead to a new market for high-end home decor products inspired by luxury car designs. - **Integration of Industrial Design with Home Decor:** The Audi Lamp showcases how industrial designers can utilize their skills for the home decor industry, inspiring future collaboration between the two industries. ### Sectors Adopting This - **Automotive Industry:** Luxury car companies such as Audi and Porsche has opportunities to create and sell automotive-inspired lamps as a new revenue stream. - **Home Decor Industry:** The luxury design of the Audi Lamp could inspire high-end home decor companies to create products inspired by the sleek designs of luxury cars. - **Industrial Design Industry:** Industrial design firms have the opportunity to branch out and collaborate with the home decor industry to create unique and stylish products such as the Audi Lamp. ## Related on Trend Hunter - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Archetypal Conical Light Designs](https://www.trendhunter.com/trends/fragile-lamp.md) - [Mushroom-Inspired Sleek Lamps](https://www.trendhunter.com/trends/lunar-lamp-concept.md) - [Automotive Brand Exercise Bikes](https://www.trendhunter.com/trends/audi-smart-spinning-bike.md) - [Sculptural Wooden Lamps](https://www.trendhunter.com/trends/arc-lamp.md) - [Retro Vinyl Record-Inspired Lamps](https://www.trendhunter.com/trends/gramophone-lamp.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Hollow Candle-Like Table Lamps](https://www.trendhunter.com/trends/lampe.md) - [Incense-Mimicking Table Lamps](https://www.trendhunter.com/trends/incense-lamp.md)