# Market Strategy Utilizes Classic Movie Audi Super Bowl Ad By Going Like Sixty | Published 2008-01-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-godfather-super-bowl-spot-commercial-ad References: [adweek](http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003696206) [Audi](https://www.trendhunter.com/trends/video-commerce1) hasn't run a Super Bowl spot since 1991, but this year they will be reverting to the 1972 movie The Godfather for their theme and inspiration. The spot may use some scenes to poke at the "old vs new" luxury cars. If you just can't wait until the first quarter to see the spot, register and Audi will email you the commercial the morning of the big game. **Implications** - The Audi commercial was created by the advertising agency Venables Bell & Partners, San Francisco. Since The Godfather movie is quite famous, the commercial will connect with many people. The television spot focuses on Audi's supercar the Audi R8, which is definitely enough to grab people's attention. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Vintage Inspiration:** Using classic movies as a source of inspiration for marketing campaigns can be a disruptive innovation opportunity to connect with a wider audience. - **Nostalgia Marketing:** Tapping into nostalgia as a marketing tactic can be disruptive and create emotional connections with customers. - **Old Vs New:** Pitting old and new luxury cars against each other in advertising campaigns can differentiate and disrupt the traditional automotive industry. ### Who This Affects Most - **Automotive:** Using classic movies to promote cars is a disruptive innovation opportunity for the automotive industry to create memorable campaigns. - **Advertising:** The trend towards using nostalgia and vintage inspiration in advertising campaigns is a disruptive innovation opportunity for advertising agencies to create unique and effective campaigns. - **Entertainment:** Using classic movies as a source of inspiration for advertising campaigns is a disruptive innovation opportunity for the entertainment industry to engage with a wider audience and generate interest in past films. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md)