# Sporty Electric Concept Coupes The Audi E-tron Sportback Concept Has Over 300 Miles of Range By Michael Hemsworth | Published 2017-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-etron References: [geeky-gadgets](http://www.geeky-gadgets.com/audi-e-tron-sportback-concept-unveiled-in-shanghai/) & [audi-mediacenter](https://www.audi-mediacenter.com/en/press-releases/the-architecture-of-e-mobility-audi-e-tron-sportback-concept-7637) Unveiled at the Shanghai Auto Show, the [Audi](https://www.trendhunter.com/trends/audi-q6-suv-etron-performance) E-tron Sportback Concept is a powerful design that incorporates an [electric motor and sporty styling](https://www.trendhunter.com/trends/california-corvette). The car is explained as being instantly identifiable as an electric vehicle, which is clear from the styling options that are evident. This marks a shift in auto design towards vehicles that look distinctly different from gas-powered options as a way to differentiate them for consumers and offer exceptionally unique cars. The Audi E-tron Sportback Concept is designed with a 320 kW electric motor and is purported to have a [range of roughly 310 miles](https://www.trendhunter.com/trends/porsche-cayenne-electric). This means that the vehicle is capable of offering advanced driving capabilities with a range that is quite similar to what's possible with gas-powered alternatives. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Electrified Vehicle Styling:** Shifting auto design towards electric vehicles that visually differentiate from gas-powered options. - **High-range Electric Vehicles:** Developing electric vehicles with ranges comparable to gas-powered alternatives. - **Distinctive Electric Vehicle Design:** Creating electric vehicles with instantly identifiable aesthetics that showcase their electric nature. ### Sectors Adopting This - **Automotive Manufacturing:** Opportunity for auto manufacturers to innovate in electric vehicle design and extend the range of electric vehicles. - **Electric Vehicle Technology:** Developing technologies to improve the performance and range of electric vehicles. - **Electric Vehicle Charging Infrastructure:** Creating a network of charging infrastructure to support high-range electric vehicles. ## Related on Trend Hunter - [Efficient Performance Electric SUVs](https://www.trendhunter.com/trends/audi-q6-suv-etron-performance.md) - [Sleekly-Designed Electric Vehicles](https://www.trendhunter.com/trends/audi-rs-etron-gt.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Luxury Sleek Electric SUVs](https://www.trendhunter.com/trends/q8-55-etron.md) - [Sophisticated High-Range EV Sedans](https://www.trendhunter.com/trends/2025-audi-a6-etron.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md) - [Beastly Luxury Electric SUVs](https://www.trendhunter.com/trends/audi-q4-55-etron.md) - [Luxury-Focused Electric Cars](https://www.trendhunter.com/trends/q8-etron.md) - [Powerful All-Electric Station Wagons](https://www.trendhunter.com/trends/audi-a6-avant.md)