# Performance-Oriented Electric SUVs A 500-Horsepower Audi E-tron Sportback Will Go on Sale in 2020 By Michael Hines | Published 2017-05-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-etron-sportback References: [autonews](http://www.autonews.com/article/20170508/OEM03/170509848/audi-e-tron-sportback-set-for-u-s) & [audiusa](https://www.audiusa.com/) About a month after the [Audi](https://www.trendhunter.com/trends/audi-q4-55-etron) E-tron Sportback concept made its debut at the 2017 Shanghai Auto Show company executives have confirmed that the electric car will see production. The E-tron Sportback will hit the U.S. as a 2020 model. The EV will feature a range-topping performance trim with up to 500 horsepower. This makes Audi's new electric car a formidable competitor to the [Tesla](https://www.trendhunter.com/trends/lucid-air-grand-touring-performance) [Model X](https://www.trendhunter.com/trends/signature-model-s) which has over 500 hp on tap in its top trim, the P100D. Pricing for the Audi E-tron Sportback has not yet been revealed, but apparently it will start at around $70,000. That would make it substantially cheaper than the entry-level Model X which starts at $82,500. Whether all models of the Audi E-tron Sportback will have the 310-mile range of the concept which debuted in Shanghai remains to be seen. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Performance-oriented Electric Suvs:** Disruptive innovation opportunity: Develop high-performance electric SUVs that offer a comparable power output to gasoline-powered SUVs. - **Electric Vehicle (EV) Production:** Disruptive innovation opportunity: Focus on manufacturing electric vehicles with impressive horsepower to challenge existing market leaders. - **Affordable Electric Luxury Cars:** Disruptive innovation opportunity: Produce electric luxury cars at a lower price point to attract a wider range of customers. ### Who This Affects Most - **Automotive Manufacturing:** Disruptive innovation opportunity: Integrate advanced technology and high-performance capabilities into electric vehicles to revolutionize the automotive industry. - **Electric Vehicle Charging Infrastructure:** Disruptive innovation opportunity: Build a robust charging infrastructure to support the increasing adoption of high-performance electric SUVs and EVs. - **Luxury Car Market:** Disruptive innovation opportunity: Disrupt the luxury car market by offering electric vehicles with impressive performance and luxury features at a more affordable price. ## Related on Trend Hunter - [Beastly Luxury Electric SUVs](https://www.trendhunter.com/trends/audi-q4-55-etron.md) - [Extra-Sporty Electric SUV Models](https://www.trendhunter.com/trends/audi-q4-40-etron.md) - [Efficient Performance Electric SUVs](https://www.trendhunter.com/trends/audi-q6-suv-etron-performance.md) - [Sleekly-Designed Electric Vehicles](https://www.trendhunter.com/trends/audi-rs-etron-gt.md) - [Sophisticated High-Range EV Sedans](https://www.trendhunter.com/trends/2025-audi-a6-etron.md) - [Powerful All-Electric Station Wagons](https://www.trendhunter.com/trends/audi-a6-avant.md) - [All-Electric Off-Road SUVs](https://www.trendhunter.com/trends/2024-audi-q8-etron-edition-dakar.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md) - [Fully Electric SUVs](https://www.trendhunter.com/trends/rivian-r1s.md)