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# Desert Race Car-Inspired Bikes
The Audi eMTB Has a 250W Brose S-MAG Mid-Mount Motor

By Michael Hemsworth | Published 2023-03-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/audi-emtb
References: [newatlas](https://newatlas.com/bicycles/audi-e-tron-electric-mountain-bike-fantic/) & [press.audi](https://www.press.audi.co.uk/en-gb/releases/851)

![Desert Race Car-Inspired Bikes](https://cdn.trendhunterstatic.com/thumbs/500/audi-emtb.jpeg)

The [Audi](https://www.trendhunter.com/trends/audi-electric-mountain-bike) eMTB has been shown off as a limited-edition electric mountain bike that maintains a design inspiration from the Audi RS Q e-tron Dakar rally car. The bike boasts four levels of pedal-assist power that's achieved thanks to the 250W Brose S-MAG mid-mount motor that achieves 66.4lb-ft of torque. The mechanical [SRAM GX Eagle](https://www.trendhunter.com/trends/explorer-peak) 12-speed drivetrain offers flexible ride options, while the chunky downtube design on the bike holds a 720Wh Fantic Integra battery pack.

The Audi eMTB boasts an aluminum enduro frame accented by carbon fiber components for a durable design. Priced starting at £8,499, the electric bike will come in three frame sizes to choose from with [Vittoria](https://www.trendhunter.com/trends/muon-elon) E-Mazza off-road tires to boot.

Image Credit: Audi

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 64% | Activity: 25% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Electric Mountain Bikes:** Opportunities for innovation in creating high-performance electric mountain bikes with strong, mid-mount motors and integrated battery packs.
- **Design-inspired Bikes:** Opportunities for innovation in designing bikes with inspiration from other vehicles for unique aesthetics and enhanced performance.
- **Pedal-assist Technology:** Opportunities for innovation in developing flexible pedal-assist technology with multiple power levels for different riding conditions and preferences.

### Sectors Adopting This

- **Automotive Industry:** Opportunities for innovation in creating cross-over products with the burgeoning electric bike industry, both design and technology innovations.
- **Sporting Goods Industry:** Opportunities for innovation in developing high-performance electric mountain bikes with design and technology advancements for a variety of off-road sports.
- **Electric Bike Industry:** Opportunities for innovation in creating electric mountain bikes with enhanced motor and battery technologies for better performance and range.

## Related on Trend Hunter

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- [High-Suspension Offroad Bikes](https://www.trendhunter.com/trends/eone-sixty.md)
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- [SUV-Inspired eBikes](https://www.trendhunter.com/trends/thok-mig-es.md)
- [High-Power Electric Bike Models](https://www.trendhunter.com/trends/nukeproof-megawatt-carbon.md)
