# Anti-Electricity Auto Ads The Audio e-tron 'Electricity Untamed' Campaign to Build Hype By Katherinev123 | Published 2009-09-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-e-tron-electricity-untamed References: [digitalbuzzblog](http://www.digitalbuzzblog.com/audi-electricity-untamed-viral-campaign/) & [audi](http://www.audi.com/com/brand/en/experience/technology_study.html#source=http://www.audi.com/com/brand/en/experience/technology_study/online_special.html&container=layerModal) The Audi e-tron ‘Electricity Untamed’ campaign calls for an end to the “uninspired, restrained use of electricity,” according to the DigitalBuzzBlog. The German luxury car maker thinks society is not using electricity appropriately, what with our silly electric toothbrushes, razors, and coffee makers. The viral campaign is supposed to build anticipation around Audi’s upcoming concept, the Audi e-tron (which I suppose uses electricity the acceptable, extreme way). The Audi e-tron ‘Electricity Untamed’ campaign includes the above video, created by Audi of America’s ad agency and Venables Bell & Partners. Check it out! ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 47% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Anti-electricity Advertising:** Disruptive innovation opportunity: Creating campaigns that challenge the traditional use of electricity and promote alternative choices. - **Viral Marketing Campaigns:** Disruptive innovation opportunity: Leveraging viral marketing techniques to build anticipation for new products or concepts. - **Electric Vehicle Marketing:** Disruptive innovation opportunity: Developing innovative marketing campaigns that highlight the unique features and benefits of electric vehicles. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Introducing electric vehicles with cutting-edge designs and advanced technology. - **Advertising:** Disruptive innovation opportunity: Pioneering unconventional advertising approaches that challenge societal norms and generate buzz. - **Green Energy:** Disruptive innovation opportunity: Encouraging the adoption of renewable energy sources and promoting sustainable lifestyles. ## Related on Trend Hunter - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Retro-Inspired Electric Racing Vehicles](https://www.trendhunter.com/trends/audi-s1-hoonitron.md) - [Electric Car-Themed Playlists](https://www.trendhunter.com/trends/electricwrapped.md) - [Powerful All-Electric Station Wagons](https://www.trendhunter.com/trends/audi-a6-avant.md)