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# Holiday Paint-Splattered Cars
The Christmas Audi Commercial 2013 is Very Colorful

By Laura McQuarrie | Published 2013-12-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/audi-commercial-2013
References: [youtube](http://www.youtube.com/watch?v=T2-vmUtVYpo)

This holiday [Audi](https://www.trendhunter.com/trends/audi-car-couture) commercial 2013 features a lot more paint-splashing and color than the average Christmas card.

In the ‘Paint the Holidays’ ad, Audi wishes people a [colorful Christmas](https://www.trendhunter.com/trends/john-lewis-2025) by showings its cars driving in slo-mo, just before they are about to be hit by buckets of paint dumped onto them. For the holidays, the colors of course are a symbolic red and green for Christmas and a blue and yellow for Hanukkah.

The idea of paint being splashed on a car would terrify any car owner, but in this video, Audi turns it into a spectacle. The cars are shown being doused in paint but in the aftermath, the cars are as shiny and bright as Christmas ornaments on a tree.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 12% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Colorful Holiday Campaigns:** Companies can create unique advertising campaigns that incorporate bright, festive colors to capture consumers' attention during the holiday season.
- **Interactive Holiday Ads:** Interactive holiday advertisements like 'Paint the Holidays' can create a memorable experience for consumers and increase brand awareness.
- **Non-traditional Festive Symbols:** Brands can use non-traditional symbols and colors associated with holidays to differentiate themselves and stand out from competitors during the holiday season.

### Where This Applies

- **Automotive:** Car companies can create holiday campaigns that incorporate unique features or special editions of their vehicles to attract consumers during the holiday season.
- **Retail:** Retailers can create festive and colorful displays or product packaging during the holiday season to attract consumers and increase sales.
- **Advertising:** Ad agencies can create unique and creative holiday campaigns for their clients that use non-traditional holiday symbols and colors to differentiate themselves from competitors.

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