# Centennial Sculptures Audi Celebrates 100th Anniversary With 44-Tonne Statue By Andrew Robichaud | Published 2009-07-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-centenary-sculpture References: [dezeen](http://www.dezeen.com/2009/07/07/audi-sculpture-by-gerry-judah/) & [judah](http://www.judah.co.uk/) To commemorate [Audi's](https://www.trendhunter.com/trends/audi-haus) 100 years of service in the auto industry, Gerry Judah designed a [centenary sculpture](https://www.trendhunter.com/trends/auto-exhibit) which was erected at the Goodwood Festival of Speed in Sussex, England. The statue is 44-tonnes, 32 meters high and it features a [vintage and a modern Audi](https://www.trendhunter.com/trends/car-zero) going opposite ways on the twisted track into the sky. Check out the gallery because this centenary old sculpture is a marvel to look at. Congratulations, Audi, on your 100th year celebrations. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Automotive Sculptures:** Opportunity for car manufacturers to create large-scale art installations as a form of brand celebration and promotion. - **Monumental Brand Celebrations:** Opportunity for brands to create highly visual and impactful installations in public spaces to celebrate corporate anniversaries and milestones. - **Creative Corporate Marketing:** Opportunity for corporations to leverage creative and visually engaging marketing installations as a means to cultivate brand loyalty and consumer engagement. ### Where This Applies - **Automotive Manufacturing:** Automakers can create large-scale sculptures to cultivate brand awareness, celebrate milestones, and generate excitement among consumers. - **Corporate Event Planning:** Companies can partner with event planners to create highly impactful visual installations as part of corporate anniversary and milestone celebrations, generating buzz and excitement. - **Public Space Design:** Opportunity for public space designers to work with brands to create visually engaging installations that enhance public spaces while also promoting corporate branding and messaging. ## Related on Trend Hunter - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Life-Sized Car Sculptures](https://www.trendhunter.com/trends/benedict-radcliffe-1.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Anniversary-Honoring Audio Equipment](https://www.trendhunter.com/trends/bang-olufsen-the-centennial-collection.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md) - [Auto-Celebrating Exhibitions](https://www.trendhunter.com/trends/norman-foster1.md)