# Grand Auto Ad Installs These Audi Bridge Ads Turn Famous Bridges into Billboards By Michael Hines | Published 2010-10-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-bridge-ads References: [fastcodesign](http://www.fastcodesign.com/1662417/almost-genius-giant-audi-billboard-with-real-cars-on-landmark-bridges) & [access-agency.net](http://www.access-agency.net/) Don’t look now, but you may see several Audis suspended from some of the world’s most recognizable bridges sometime in the near future. These [Audi](https://www.trendhunter.com/trends/audi-haus) [Bridge](https://www.trendhunter.com/trends/fw-ji-covered-bridge-on-aqueduct) ads are a part of a [conceptual ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) designed to market the German automaker in a groundbreaking way. These Audi Bridge ads would consist of four rings suspended from the bridges, each holding a real Audi car. This ad campaign was dreamed up by the Access Agency and is intended to remind people that Audi is cooler than ever. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Suspended Vehicle Ads:** Marketers are exploring the use of suspended vehicles as creative ad spaces, presenting an opportunity for innovative outdoor advertising. - **Conceptual Auto Ad Campaigns:** Brands are developing inventive, conceptual ad campaigns to distinguish themselves and create buzz around their products. - **Non-traditional Ad Platforms:** Companies are turning to non-traditional ad platforms, such as bridges, to reach audiences in new and unexpected ways. ### Who This Affects Most - **Automotive:** The automotive industry has an opportunity to leverage non-traditional advertising platforms and inventive campaigns to differentiate themselves and increase brand awareness. - **Advertising and Marketing:** As brands increasingly turn to unconventional advertising methods, marketing and advertising firms can capitalize on this trend by exploring creative ad spaces and developing inventive campaigns. - **Outdoor Advertising:** As marketers explore new and creative ways to reach consumers, the outdoor advertising industry has the opportunity to embrace innovative methods and new ad platforms. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md)