# Deceptive Perception Campaigns The Audi Ad for Pre-Sense Plus Shows Lack of Vision When Driving By Jamie Danielle Munro | Published 2014-03-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-ad References: [creativecriminals](http://creativecriminals.com/audi/oh-deer) & [youtube](http://www.youtube.com/watch?v=aQSU085xwms) This [Audi](https://www.trendhunter.com/trends/audi-reader) ad demonstrates the company's Pre-Sense Plus technology installed in its new vehicles, which is designed to warn drivers of [dangers ahead](https://www.trendhunter.com/trends/project-yellow-lights-love-story), faster. To show that vision is seriously impaired in the dark and from a distance when behind the wheel, the company installed signs in a high-traffic section of an airport that read "You're Driving. It's Dark. Suddenly:". Upon moving closer to the ad, viewers then see outlined in capital letters, "A DEER." The aim of the Audi ad is to bring to life these difficulties that can occur while driving at night, and ensure people take the necessary safety precautions to avoid accidents. The commercial does a great job of exemplifying the restriction of one's vision in everyday life, and how certain dangers can arise. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Increased Vehicle Safety Technology:** Opportunities arise for developing advanced warning systems to improve driver safety. - **Awareness of Night Driving Challenges:** There is a need for innovative solutions to address the limitations and risks of nighttime driving. - **Effective Advertising Strategies:** Developing unique and impactful methods of capturing attention can disrupt traditional advertising. ### Who This Affects Most - **Automotive:** The automotive industry can leverage the growing demand for safety technologies in vehicles. - **Technology:** Advancements in technology can be utilized to create solutions that enhance nighttime driving experiences. - **Marketing and Advertising:** Marketing professionals can explore unconventional approaches to generate effective advertising campaigns. ## Related on Trend Hunter - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Connected Vehicular Safety Systems](https://www.trendhunter.com/trends/audi-cv2x-technology.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)