# Car Exhaust Campaigns The Billboard Promoting the Audi A7 Sportback H-Tron Emits Water Vapors By Meghan Young | Published 2015-03-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-a7-sportback-htron References: [designtaxi](http://designtaxi.com/news/373892/Audi-Unveils-Innovative-Water-Vapor-Billboards-To-Promote-Car-Exhaust-Features/) & [audi](http://www.audi.com) The [Audi](https://www.trendhunter.com/trends/audi-car-couture) A7 Sportback H-Tron is currently being touted for its focus on environmentally conscious details -- namely that it emits water vapors from its exhaust. This is promoted via an innovated billboard that does the same thing. Dubbed 'The Disappearing Billboards,' it works with a projector that displays a 3D depiction of the car, which is only revealed with the vapor is released. Conceived and executed by thjk, an ad agency based in Germany, the Audi A7 Sportback H-Tron billboard is not only captivating, it also focuses on the main feature that makes this car stand out. Yet more than that, it is completely share-worthy as well. The concept if a viral one that rethinks [traditional billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in a fun and informative way. It uses illusion and technology in a creative way. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Environmentally Conscious Vehicles:** Disruptive innovation opportunity: Explore ways to promote the environmental benefits of vehicles through creative and interactive advertising campaigns. - **Interactive Billboards:** Disruptive innovation opportunity: Develop projection-based billboards that engage with viewers through dynamic visuals and interactive elements. - **Creative Advertising Techniques:** Disruptive innovation opportunity: Experiment with unconventional advertising methods that capture attention, generate viral buzz, and convey product features in unique ways. ### Where This Applies - **Automotive Industry:** Disruptive innovation opportunity: Integrate innovative environmental features into vehicles and leverage creative advertising techniques to promote them. - **Advertising Industry:** Disruptive innovation opportunity: Embrace new technologies, such as projector-based billboards, to create interactive and immersive advertising experiences. - **Environmental Technology Industry:** Disruptive innovation opportunity: Develop eco-friendly solutions to reduce emissions and leverage advertising campaigns to raise awareness and promote sustainable products. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)