# Indoor Test Tracks The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water By Meghan Young | Published 2011-06-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/audi-2011-frankfurt-auto-show References: [psfk](http://www.psfk.com/2011/06/audis-massive-frankfurt-auto-show-stand-includes-an-indoor-test-track.html) & [bloomberg](http://www.bloomberg.com/news/2011-06-19/audi-aim-to-unseat-bmw-with-indoor-track.html) There is one car company that is currently trying to blow its competitors out of the water and by the looks of the [Audi](https://www.trendhunter.com/trends/audi-urbansphere-concept) 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that happens to be. Audi's stand will include a massive [indoor test track](https://www.trendhunter.com/trends/ferrari-world-yas-island), in which prospective customers can actually test drive the cars they are interested in. At the cost of more than 10 million euros ($14.3 million), the Audi 2011 Frankfurt Auto Show pavilion stretches nearly 50,000 square feet and will feature a central display space as well as a lounge area. The quarter-mile test track will wrap around the upper portion of the pavilion. Construction is set to commence in July 2011. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 19% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Indoor Test Tracks:** Car companies can explore the creation of indoor test tracks for customers as a unique selling point to gain a competitive advantage. - **Experiential Marketing:** Car companies can incorporate experiential marketing in their pavilions, allowing customers to test drive cars and immerse themselves in the brand. - **Interactive Displays:** Car companies can use interactive displays in their pavilions to enhance customer engagement and showcase the features of their cars. ### Where This Applies - **Automotive:** Car companies can incorporate indoor test tracks, experiential marketing, and interactive displays in their pavilions to enhance customer engagement and gain a competitive advantage. - **Event Management:** Event management companies can work with car companies to execute large-scale pavilions with unique experiences, such as indoor test tracks, to attract visitors and drive foot traffic. - **Construction:** Construction companies can specialize in building pavilions for large-scale events, incorporating unique features such as indoor test tracks, to create memorable experiences for visitors. ## Related on Trend Hunter - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Circular Design-Themed Exhibitions](https://www.trendhunter.com/trends/the-domino-act.md) - [Powerful All-Electric Station Wagons](https://www.trendhunter.com/trends/audi-a6-avant.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [AI Tent-Pitching Vehicles](https://www.trendhunter.com/trends/audi-aiclimber.md)