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# Oval Office Makeovers
Obama's 'Audacity of Taupe' Palette Pales the White House

By Katie Cordrey | Published 2010-09-04 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/audacity-of-taupe
References: [thecaucus.blogs.nytimes](http://thecaucus.blogs.nytimes.com/2010/08/31/a-new-look-for-the-oval-office/) & [huffingtonpost](http://www.huffingtonpost.com/arianna-huffington/the-audacity-of-taupe_b_703628.html)

In a redecorating move that Arianna Huffington has called 'the audacity of taupe,' Barack Obama's design team has produced a yawn-worthy achievement. Gone are the Laura Bush-designed sunburst rug and the [yellow-color accent chairs](https://www.trendhunter.com/trends/taptap-chair) -- taupe has arrived.

Wheat and cream-colored carpet hosts a presidential seal. It's made of 25% [recycled wool](https://www.trendhunter.com/trends/dune-rug), of course. The recycled rug is ringed with quotations chosen for their tried and true inspirational (or meme) value. It's good to know that inspiration has found a way to wiggle into the Oval Office's 'audacity of taupe' extremely boring makeover.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 59% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Interior Design:** The use of recycled wool in the Oval Office carpet creates opportunities for sustainable interior design innovation in numerous industries
- **Color Accent Innovation:** The shift to taupe in the Oval Office highlights the potential for creative color accents in interior design across numerous industries
- **Presidential Inspiration:** The use of inspirational quotes in the Oval Office rug creates potential for incorporating inspiring messages in design across various industries

### Industries Being Reshaped

- **Interior Design:** The Oval Office Makeover highlights potential for eco-friendly, innovative, and inspirational design in the interior design industry
- **Textile Manufacturing:** The recycled wool used in the Oval Office carpet highlights opportunities for sustainable manufacturing practices in the textile industry
- **Home Décor and Furnishings:** The trend towards using creative color accents and inspirational messaging in interior design presents opportunities for innovation in the home décor and furnishings industry

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